Amazon PPC Manager

Craft Trade; Jaipur; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Craft Trade in Jaipur, India is seeking a highly analytical Amazon PPC Specialist to manage and scale campaigns across our USA, UK, Germany, Canada and India marketplaces.

You will optimize Sponsored Products, Sponsored Brands and Sponsored Display, conduct keyword research, monitor KPIs like ACOS and ROAS, and collaborate with marketplace, pricing, inventory and marketing teams to drive profitable sales growth.

Qualifications

• 2–5 years of hands-on Amazon PPC experience.
• Proven experience independently managing Amazon PPC campaigns.
• Experience with Amazon USA and UK is preferred.
• Experience with Germany, Canada and India is an advantage.
• Strong understanding of Amazon advertising metrics and campaign structures.
• Excellent Excel / Google Sheets skills.
• Strong analytical and numerical ability.
• Experience with keyword research and competitor analysis.
• Ability to make decisions based on profitability and data, not just sales volume.
• Strong attention to detail.

Responsibilities

• Create, manage and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Manage campaigns across US, UK, Germany, Canada and India.
• Build campaign structures based on keyword, match type, ASIN, product and marketplace segmentation.
• Conduct continuous keyword research and competitor analysis.
• Analyze search-term performance and identify profitable keywords.
• Manage auto, manual, product targeting and category targeting campaigns.
• Implement negative keywords and negative product targeting.
• Optimize campaigns based on profitability, conversion and sales objectives.

Skills

Amazon PPC

Campaign management

Data-driven decision making

Analytical thinking

Tools

Excel

Google Sheets

Job description

Hiring: Amazon PPC Specialist

Work Mode: On-site

Employment Type: Full-Time

Experience: 2–5 Years

Industry: Home Furnishing & Lifestyle Products

Marketplaces: USA | UK | Germany | Canada | India

About the Role

We are looking for a highly analytical and results-driven Amazon PPC Specialist to manage and scale advertising campaigns across our Amazon marketplaces in the USA, UK, Germany, Canada and India.

The ideal candidate should have hands-on experience managing Amazon PPC campaigns, optimizing advertising spend, improving organic rankings, controlling ACOS/TACOS and driving profitable sales growth.

You will work closely with our Amazon marketplace, pricing, inventory and marketing teams to develop and execute profitable advertising strategies.

Key Responsibilities

• Create, manage and optimize Sponsored Products, Sponsored Brands and Sponsored Display campaigns.
• Manage campaigns across US, UK, Germany, Canada and India.
• Build campaign structures based on keyword, match type, ASIN, product and marketplace segmentation.
• Conduct continuous keyword research and competitor analysis.
• Analyze search-term performance and identify profitable keywords.
• Manage auto, manual, product targeting and category targeting campaigns.
• Implement negative keywords and negative product targeting.
• Optimize campaigns based on profitability, conversion and sales objectives.

Performance Optimization

• Monitor and optimize ACOS, TACOS, ROAS, CTR, CPC, CVR and advertising sales.
• Optimize bids based on profitability, conversion rate and placement.
• Identify opportunities to increase sales while maintaining target profitability.
• Control wasted ad spend.
• Analyze Top of Search, Rest of Search and Product Page placements.
• Develop PPC strategies for:
• New product launches
• Product ranking
• Mature ASINs
• Seasonal products
• Highly competitive products

International Marketplace Management

Develop marketplace-specific PPC strategies for:

• Amazon USA
• Amazon UK
• Amazon Germany
• Amazon Canada
• Amazon India

The candidate should understand that the same PPC strategy cannot simply be copied across every marketplace. Search behavior, competition, CPC, conversion rates and profitability can differ significantly between countries.

Data & Reporting

• Prepare weekly and monthly PPC performance reports.
• Analyze campaign, keyword, search-term and ASIN-level performance.
• Track advertising KPIs and identify trends.
• Maintain PPC dashboards and Excel / Google Sheets reports.
• Provide actionable recommendations based on data.
• Identify underperforming campaigns and opportunities for scaling.

KPIs for the Role

Performance will be evaluated on:

• ACOS / TACOS
• ROAS
• Advertising Sales Growth
• Overall Sales Growth
• Organic Sales Growth
• Conversion Rate
• CTR
• CPC
• Wasted Ad Spend
• Keyword Ranking Growth
• New Product Launch Performance
• Overall PPC Profitability

Required Skills & Experience

• 2–5 years of hands-on Amazon PPC experience.
• Proven experience independently managing Amazon PPC campaigns.
• Experience with Amazon USA and UK is preferred.
• Experience with Germany, Canada and India is an advantage.
• Strong understanding of Amazon advertising metrics and campaign structures.
• Excellent Excel / Google Sheets skills.
• Strong analytical and numerical ability.
• Experience with keyword research and competitor analysis.
• Ability to make decisions based on profitability and data, not just sales volume.
• Strong attention to detail.

Preferred Experience

Experience in the following categories will be highly preferred:

• Home Furnishing
• Rugs / Carpets
• Furniture
• Home Décor
• Lifestyle Products
• Private Label
• Amazon FBA
• International Amazon Marketplaces

Who We Are Looking For

We are not looking for someone who simply knows how to create Amazon campaigns.

We are looking for someone who can analyze the numbers and answer questions such as:

• Why did ACOS increase this month?
• Which keywords are actually profitable?
• Where are we wasting advertising money?
• Which products deserve more PPC budget?
• Which ASINs should be pushed for organic ranking?
• When should bids be increased or decreased?
• How should PPC strategy change between USA, UK, Germany, Canada and India?

If you enjoy numbers, testing, optimization and finding opportunities hidden inside data, this role is for you.

What We Offer

• Opportunity to manage multiple international Amazon marketplaces
• Exposure to a growing international e-commerce business
• Opportunity to work with a large and diverse product portfolio
• Performance-driven work environment
• Growth opportunities within the Amazon marketplace team
• Competitive salary based on experience and performance

Job Location

Bunny Park, Space Cinema, Bunny Park

Work Mode: On-site