Amazon Ads Manager / Amazon PPC Specialist

Seligo Consultants; New Delhi; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Seligo Consultants in Delhi seeks an experienced Amazon Ads Manager to drive growth by managing and optimizing Amazon advertising campaigns for increased sales and profitability.

You will handle campaign setup, keyword research, bid optimization, budget management, performance analysis, and scaling of successful campaigns across Amazon, with a focus on ACOS/TACOS/ROAS metrics and regular reporting.

Qualifications

• Stay updated with Amazon Ads features, policies, algorithms, and marketplace trends.
• Strong hands-on experience with Amazon PPC / Amazon Ads.
• Excellent understanding of ACOS, TACOS, ROAS, CPC, CTR, CVR, and conversion metrics.

Responsibilities

• Create, manage, and optimize Amazon, Flipkart PPC campaigns.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct keyword research and identify high-performing search terms.
• Manage Auto, Manual, Broad, Phrase, and Exact targeting campaigns.
• Optimize bids, budgets, placements, keywords, and targeting based on performance.
• Analyze ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, and sales.
• Identify and add negative keywords to reduce irrelevant spending. Scale profitable campaigns while controlling advertising costs.
• Monitor product-level advertising performance and identify growth opportunities.
• Conduct competitor and market research to identify relevant keywords and advertising opportunities.
• Analyze search term reports and regularly optimize keyword targeting.
• Manage advertising budgets and ensure efficient utilization of spend.
• Perform A/B testing of campaigns, keywords, bids, and targeting strategies.
• Work with the e-commerce/content team to improve product listings, titles, bullet points, images, and A+ Content based on advertising insights.
• Prepare daily/weekly/monthly Amazon advertising performance reports.
• Track campaign performance against sales and profitability targets.

Skills

Amazon Ads features knowledge

Hands-on Amazon PPC

ACOS/TACOS/ROAS analysis

Job description

Amazon Ads Manager

Experience : 5 years of hands-on experience in Amazon advertising Job Summary We are looking for an experienced Amazon Ads Manager to manage and optimize Amazon advertising campaigns with the goal of increasing sales, improving ROAS, and maintaining profitable ad performance.

The candidate will be responsible for campaign setup, keyword research, bid optimization, budget management, performance analysis, and scaling successful campaigns across Amazon.

Key Responsibilities

• Create, manage, and optimize Amazon, Flipkart PPC campaigns.
• Manage Sponsored Products, Sponsored Brands, and Sponsored Display campaigns.
• Conduct keyword research and identify high-performing search terms.
• Manage Auto, Manual, Broad, Phrase, and Exact targeting campaigns.
• Optimize bids, budgets, placements, keywords, and targeting based on performance.
• Analyze ACOS, TACOS, ROAS, CTR, CPC, CVR, impressions, clicks, and sales.
• Identify and add negative keywords to reduce irrelevant spending. Scale profitable campaigns while controlling advertising costs.
• Monitor product-level advertising performance and identify growth opportunities.
• Conduct competitor and market research to identify relevant keywords and advertising opportunities.
• Analyze search term reports and regularly optimize keyword targeting.
• Manage advertising budgets and ensure efficient utilization of spend.
• Perform A/B testing of campaigns, keywords, bids, and targeting strategies.
• Work with the e-commerce/content team to improve product listings, titles, bullet points, images, and A+ Content based on advertising insights.
• Prepare daily/weekly/monthly Amazon advertising performance reports.
• Track campaign performance against sales and profitability targets.

Required Skills

• Stay updated with Amazon Ads features, policies, algorithms, and marketplace trends.
• Strong hands-on experience with Amazon PPC / Amazon Ads.
• Excellent understanding of ACOS, TACOS, ROAS, CPC, CTR, CVR, and conversion metrics.

Key Performance Indicators

• ACOS / TACOS
• ROAS
• Amazon advertising sales
• Total sales growth
• Conversion rate
• CPC and CTR
• Organic ranking and sales contribution
• Advertising profitability
• Efficient utilization of advertising budget