PPC Specialist

The Marketplace Guru; Jaipur; Remote; INR 400,000 - 600,000; Full time

Benefits offered by this job

Attractive base salary

Permanent work from home setup

Unlimited access to SOP Library for development

Career growth opportunities

Job summary

A leading E-Commerce Marketplace Agency is seeking a PPC Specialist in Jaipur, Rajasthan. This role will manage and optimize PPC advertising strategies for clients, focusing on key performance indicators and account growth. Candidates should have at least 1 year of experience with Amazon PPC campaigns and relevant certifications. The position offers a competitive salary and opportunities for career advancement in a remote work environment.

Qualifications

• At least 1 year of experience managing Amazon PPC campaigns.
• Certifications required from Amazon for campaign optimization.
• Expertise in G Suite / Google Sheets with typing speed of 55+ WPM.

Responsibilities

• Manage and optimize PPC advertising strategies for clients.
• Conduct account audits to identify issues and provide solutions.
• Develop, implement, and maintain client-identified KPIs.

Skills

Amazon PPC campaign management

Keyword analysis

Ad management

SEO knowledge

Tools

Helium 10

G Suite

Google Sheets

Excel

Job description

Overview

The Marketplace Guru is an E-Commerce Marketplace Agency and Accelerator dedicated to driving global growth for brands. We help brands scale internationally by integrating them into our cross-border fulfillment network and executing strategic marketing campaigns across multiple global marketplaces. We help brands grow, and win—globally.

Our Services Include

• Channel onboarding/Marketplace onboarding
• PPC Management
• SEO and Listing Optimization
• Content creation and creative optimization
• Storefront management
• Brand Strategy
• Inventory Forecasting
• Fulfillment and Shipping
• Brand Hygiene
• Data insights analysis
• Ensuring compliance for global markets

About The Role

The PPC Specialist at The Marketplace Guru is responsible for managing and optimizing Pay-Per-Click (PPC) advertising strategies for clients, ensuring account growth, and maintaining key performance indicators (KPIs). This role requires expertise in auditing, campaign management, keyword analysis, and cross-functional collaboration to resolve advertising challenges effectively.

Key Responsibilities

• Account Auditing & Issue Resolution
• Prioritize "Emergency" audits to identify and resolve issues in problematic accounts.
• Collaborate with other directors and team members to find solutions to advertising challenges.
• Conduct Account Audits to determine the Problem Statements for Potential Clients.
• Actively communicate with peers, managers, and clients to ensure timely task and project completion.
• Provide clear reports, notes, and summaries of audit findings and campaign performance.

• PPC Account Management
• Own and manage the growth of 6-8 PPC accounts for The Marketplace Guru’s clients.
• Develop, implement, and maintain client-identified KPIs.
• Oversee full advertising account actions, including ad segmentation, budget setting, and performance optimization.
• Verify ad segmentation, reduce wasted ad spend & reduce ACOS.
• Set up ads for new accounts, ensuring proper segmentation, keyword research, and budget allocation.
• Utilize keyword analytics and discovery to develop and optimize manual campaigns, including:
  • High volume campaigns (broad, phrase, & exact match types).
  • Low volume campaigns (phrase & exact match types).
  • High relevancy campaigns (phrase & exact match types).
• Create manual ASIN targeting campaigns, including but not limited to, defensive ASIN targeting.

Qualifications

(Please Apply Only If You Meet These Requirements)

• At least 1 year of experience managing Amazon PPC campaigns, with a focus on Sponsored Products, Sponsored Brands, and Sponsored Display ads.
• Certifications required from Amazon: (If you do not have these, please obtain by clicking on the links below)
  • Sponsored Ads Certification
  • Sponsored Ads Advanced Certification
  • Video Ads Certification
  • Campaign Optimization Certification
• Experience of Helium 10
  • Product Research - Black Box
  • Keyword Research - Magnet & Cerebro
  • Analytics - Keyword Tracker
• SEO knowledge for Amazon optimization.
• Expertise in G Suite / Google Sheets with 55+ WPM (Typing Speed).

Experience

• Strong knowledge of campaign budgeting, forecasting, running discounts, deals, promotions and a solid understanding of Amazon campaigns.
• Proficiency in keyword analysis, campaign optimization, and reducing ad spends.
• Proven experience in managing multiple brands and accounts, crafting strategies, and delivering results for a diverse range of clients, brands, and products on the Amazon marketplace.

Bonus Skills

• Experience with Jungle Scout, Asana and Slack for project management, product research & communication.
• Knowledge of Excel for data management and reporting.
• Certifications required from Amazon: SEMrush or Ahrefs SEO Certification (for in-depth keyword and analytics skills)

The Marketplace Guru Core Values

• Smart Tech, Smarter Moves: We don’t just use tech — we embrace it. AI and tools fuel faster action and smarter results.
• 1+1 = 11: Through mentoring, collaboration, and trust, we achieve more together — transforming good teams into great ones. Soft on People, Tough on Problems: We lead with empathy and respect while tackling challenges with unwavering resolve.
• Clear, Kind & Consistent: We communicate openly and respectfully. Clarity and consistency fuel progress. Intrapreneurial Instinct: We take ownership, adapt to challenges, and pursue continuous learning to push the organization forward.
• Intrapreneurial Instinct: Excellence isn’t just a goal — it’s our standard. We take full responsibility, adapting to challenges with resilience. With a commitment to continuous learning, we proactively create opportunities that fuel the org forward.
• Courage to Speak, Strength to Listen: We share truth with care - even when it’s hard. Feedback is intentional, not impulsive. We think about the “WHY”, care about the “HOW”, and deliver it when it matters most - in the movement. And when others speak, we listen to understand, not to respond.

Expectations (What To Expect)

• Work Hours: 46 hours a week, with 8 hours per day.
• Competitive Salary: Attractive base salary.
• Work From Home: Permanent WFH setup, provided you excel at your job.
• A dual Monitor setup is required (at least 8GB of RAM) + 50 MBPS Internet Speed.
• Learning Resources: Unlimited access to our SOP Library to support your professional development.
• Career Growth: Clear path to advance to Account Director, with the opportunity to manage 60+ brands.
• Career Support: Ongoing guidance and mentorship for your career advancement and personal growth.

Skills: asin,account management,ppc,advertising,seo,sponsored ads,amazon marketplace,performance analysis,campaigns,optimization,ppc campaigns