Senior Amazon PPC Marketing Associate

MAU Brands; India; On-site; INR 781,200 - 1,004,400; Full time

Job summary

A Direct-to-Consumer eCommerce company is looking for a PPC Marketing Associate focused on Amazon. The role requires managing PPC campaigns, conducting keyword research, and coordinating marketing efforts. Ideal candidates should have over 5 years of experience in customer acquisition, preferably in B2C environments, with strong analytical skills. Proficiency in tools like Helium10 and a commitment to a minimum of 40 hours per week are essential. This is a remote position that offers flexibility and a collaborative work environment.

Qualifications

• Minimum 5 years of experience in a customer acquisition role, preferably in a B2C environment with Amazon PPC focus.
• Strong financial and analytical background to support evolving marketing strategies.
• Proficiency in French or German is advantageous.

Responsibilities

• Manage and optimize PPC advertising campaigns focused on Amazon.
• Conduct in-depth keyword research for product launches using advanced tools.
• Initiate and develop new campaigns within Amazon Sponsored Campaign Manager.
• Analyze and select keywords and competitor strategies for targeting.
• Oversee project management and execution of marketing campaigns.

Skills

PPC Advertising

Analytical Skills

Keyword Research

Project Management

Education

Bachelor's Degree in Marketing, Finance, Engineering, Economics, or related field

Tools

Helium10

Junglescout

Job description

Starting salary of ₹70,000-90,000 depending on experience

COMPANY

Join the team at MAU Brands, a Direct-to-Consumer (DTC) eCommerce entity operating since 2016. We specialize in a diverse array of products, including Home & Kitchen, Office, Outdoor, and Stationery items, distributed across various marketplace platforms such as Amazon, Walmart, Best Buy, and Shopify. With a vast portfolio of brands and an ever-expanding product range, we've established a global footprint. Embracing the modern work culture, our fully remote team spans across Asia, Europe, and North America.

JOB SUMMARY

We're seeking a dynamic and self-driven PPC Marketing Associate, focusing primarily on Amazon, to join our PPC team. The candidate will be adept in managing and scaling paid advertising initiatives, encompassing Amazon Sponsored Products, Sponsored Brands, Sponsored Display, and more. Your role will be pivotal in enhancing our online presence and driving sales growth through strategic and effective paid marketing campaigns. We are always launching new products and creating new campaigns and learning new products is crucial.

ESSENTIAL JOB FUNCTIONS

1. Management and optimization of PPC advertising campaigns, with a specific focus on Amazon's advertising platform. This includes developing strategies tailored to each marketplace, ensuring optimal performance and alignment with brand goals.
2. Conduct in-depth keyword research for existing and upcoming product launches, utilizing advanced tools like Helium10. This involves understanding different market dynamics and consumer behaviors across various regions.
3. Initiate, develop, and manage new campaigns within the Amazon Sponsored Campaign Manager, creating them from scratch. This involves tailoring campaigns specifically for the USA, Canada, and Mexico marketplaces to meet the distinct needs and preferences of each audience and market.
4. Analyze and select high-potential keywords and competitor strategies for targeting in each marketplace.
5. Oversee comprehensive project management and execution of marketing campaigns across our diverse brand portfolio. This includes coordinating with team members in different regions to ensure a consistent and effective approach across all marketplaces.
6. Engage in proactive development and refinement of processes to optimize marketing strategies for current and future product lines, with a focus on scalability and efficiency across all markets.
7. Monitor and analyze growth trends, ensuring our strategies align with business objectives in each marketplace. This involves regular assessment and adjustment of strategies based on performance data and market insights.
8. Maintain and enhance keyword rankings in each marketplace, implementing targeted marketing strategies to achieve desired positions and visibility.
9. Perform negative targeting keywords as campaigns have matured and produced keyword results.
10. Oversee daily trends in ACOS, profitability, and spending across multiple brands and marketplaces, adapting strategies as needed to optimize results.
11. Stay informed about emerging trends and shifts in the Amazon ecosystem and the broader online shopping sphere.

EDUCATION

• A Bachelor's Degree in Marketing, Finance, Engineering, Economics, or a related field from an accredited institution is preferred.
• Additional studies in Performance Marketing, Analytics, or Mathematics are advantageous.
• Proficiency in French or German will be highly regarded.

EXPERIENCE

• A minimum of 5 years of experience in a customer acquisition role, preferably in a B2C environment, with a focus on Amazon PPC.
• A robust financial and analytical background to support experimental and evolving marketing strategies.
• Proficiency in Helium10/Junglescout tools.
• Prior experience in consumer goods, especially in home & kitchen, office products, or similar categories, is highly desired.
• Strong teamwork capabilities, coupled with impactful leadership and management skills.
• Commitment to a minimum of 40 hours per week.
• This is a remote position, offering the flexibility to work from any location.
• Our team is primarily Asia-based; and working hours 8 am - 5 pm (GMT+4)

This role presents an exciting opportunity to be part of a dynamic, forward-thinking team, driving innovation in the eCommerce space. At MAU Brands, we value creativity, collaboration, and a commitment to excellence. If you're passionate about PPC marketing and eager to contribute to our continued success, we encourage you to apply.

To apply, please send a link to your resume, your current work set up (computer specs + monitor peripherals), and internet speeds + backup