Amazon PPC & Marketing Specialist

Indo Count Industries; Mumbai; On-site; INR 1,200,000 - 1,500,000; Full time

Job summary

Indo Count Industries in Mumbai seeks a results-driven Amazon PPC & Marketing Specialist to manage and optimize Amazon campaigns globally, driving marketplace growth. The ideal candidate will have hands-on experience in Amazon PPC, keyword research, and data-driven marketing strategies to improve product visibility, conversions, and sales.

The role involves planning, executing, and optimizing campaigns, monitoring performance, running experiments, and collaborating with product and marketing

Qualifications

• 5+ years of hands-on digital marketing experience, preferably with Amazon Marketing Services (AMS).
• Strong analytical skills and data-driven decision making.
• Proficiency with Amazon Advertising Console and keyword optimization.
• Experience with tools such as Helium 10, Jungle Scout, or DataDive.

Responsibilities

• Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display).
• Conduct keyword research and bid management to maximize ROAS and minimize ACoS.
• Monitor campaign performance, analyze metrics, and make data-driven decisions.
• A/B test ad creatives, copy, and targeting to improve performance.
• Utilize tools like Helium 10, Jungle Scout, and Amazon Advertising Console for analysis.
• Meet and exceed monthly sales targets and KPIs related to product sales, conversion rates, and account performance.
• Develop and execute Amazon marketing strategies to drive traffic and sales.
• Optimize product listings (titles, bullet points, descriptions, and A+ Content) for conversions.
• Monitor organic ranking through SEO and keyword tracking.
• Track competitor activity and industry trends in the Amazon marketplace.
• Manage promotions, deals, coupons, and other marketing initiatives.
• Oversee brand communications and develop brand guidelines.
• Collaborate with agencies and internal stakeholders to plan and execute campaigns.

Skills

Digital marketing

Analytical skills

Keyword research

Bid management

Tools

Helium 10

Jungle Scout

DataDive

Amazon Advertising Console

Job description

Job Summary

We are looking for a results-driven Amazon PPC & Marketing Specialist to manage and optimize our Amazon advertising campaigns globally while driving overall marketplace growth . The ideal candidate will have hands‑on experience in Amazon PPC, keyword research, and data‑driven marketing strategies to improve product visibility, conversions, and sales.

• This person will be working in Amazon Global e-commerce team and his main KRA would be to manage Amazon ads/PPC and digital marketing to grow our brands on Amazon global marketplace.

• CTC would be in the range of 12-15lakhs PA.

Work location

MBC Infotech Park, D Building 9th & 10th Floor, MBC Compound, Road, Sainath Nagar, Kasarvadavali, Ghodbunder, Thane, Maharashtra 400615

Key Responsibilities

Amazon PPC Management

• Plan, execute, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, and Sponsored Display).
• Conduct keyword research and bid management to maximize ROAS and minimize ACoS.
• Monitor campaign performance, analyze key metrics, and make data-driven decisions to improve ad efficiency.
• A/B test ad creatives, copy, and targeting to enhance performance.
• Utilize tools like Helium 10, Jungle Scout, and Amazon Advertising Console for campaign analysis and optimization.
• Meet and exceed monthly sales targets and KPIs related to product sales, conversion rates, and account performance.

Amazon Marketing & Growth Strategy

• Develop and execute Amazon marketing strategies to drive traffic and sales.
• Optimize product listings, including titles, bullet points, descriptions, and A+ Content for better conversion rates.
• Monitor and improve organic ranking through SEO optimization and keyword tracking.
• Track competitor activity and industry trends to stay ahead in the Amazon marketplace.
• Manage promotions, deals, coupons, and other marketing initiatives to boost sales.
• Oversee brand communication, ensuring alignment with business goals and marketplace requirements. Develop and manage brand guidelines.
• Collaborate with marketing agencies, internal stakeholders (e.g., supply chain, product management), and external partners in planning and execution of organic and paid marketing campaigns.

Reporting & Performance Analysis

• Generate weekly and monthly reports on ad performance, sales trends, and ROI.
• Identify key areas of improvement and provide strategic recommendations.
• Collaborate with internal teams to align marketing efforts with business goals.

Requirements

• Experience: 5+ years of hands‑on experience in digital marketing, preferably with Amazon Marketing Services (AMS) , is highly preferred
• Skills: Strong analytical skills, proficiency in Amazon Advertising Console, and experience with tools like Helium 10, Jungle Scout, or DataDive.
• Knowledge: Deep understanding of Amazons A9 algorithm, keyword research, and bid management strategies.
• Other: Ability to multitask, adapt to changing trends, and work in a fast‑paced environment.

Preferred Qualifications

• Experience in e-commerce, particularly with Amazon global
• Familiarity with digital marketing is a plus
• Knowledge of external traffic strategies (Google Ads, Meta Ads, Influencer Marketing) is an advantage.
• Know‑how of textile industry/home textile brands would be great.