CRM Data Analyst

Last Minute Group; India; On-site; INR 700,000 - 1,000,000; Full time

Job summary

Last Minute Group in India is seeking a CRM Data Analyst responsible for leveraging AI and Machine Learning in data analysis and reporting. You will manage data flows for marketing tools and provide insights that drive successful digital marketing campaigns. The ideal candidate has a degree and at least 2 years of relevant experience in data analysis, along with strong skills in web analytics tools like Google Analytics. This role involves collaborating with teams to optimize data-driven strategies.

Qualifications

• 2+ years of experience in data analysis focusing on web traffic and customer journeys.
• Practical exposure to advanced analytics and/or Machine Learning techniques.
• Extensive experience with Google Analytics.

Responsibilities

• Setup and maintain dataflows for marketing tools using AI/ML.
• Analyze website data and visualize results using appropriate KPIs.
• Develop and optimize reports and dashboards with AI-powered automation.

Skills

Data analysis

Machine Learning

Web tracking

SQL

Google Analytics

Education

Bachelor’s or Master’s degree

Tools

Looker Studio

Excel

Google Spreadsheets

Job description

The Company

Launched in 1998, this pioneering British‑born brand has specialized in creating amazing experiences and unforgettable memories – from hotels, city breaks, and holidays to theatre, entertainment, and spa days. Experts in brightening up online travel, lastminute.com is among the worldwide leaders in the field, helping hundreds of thousands of customers every year find, and do, “whatever makes them pink”.

lastminute.com is part of lm group, publicly‑traded multinational Group, among the worldwide leaders in the online travel industry. Every month, the Group reaches across all its websites and mobile apps (in 17 languages and 40 countries) 60 million unique users that search for and book their travel and leisure experiences. More than 1,200 people enjoy working with us and contribute to provide our audience with a comprehensive and inspiring offering of travel related products and services.

Job Description

The CRM Data Analyst is responsible for providing advanced support to CRM / Audience Management, focusing on needed reports, in‑depth analysis, and robust dataflow management, with a strong emphasis on leveraging Artificial Intelligence and Machine Learning (AI/ML) techniques.

The Analyst actively works with the team to set up standardized dashboards by collecting and understanding requirements and implementing reports, simultaneously identifying opportunities to integrate AI‑powered solutions for intelligent automation of data pipelines and reporting processes.

The CRM Data Analyst actively proposes and executes advanced analysis, including the application of AI/ML models for predictive and prescriptive insights. This enables better digital marketing teams across channels (display, social, email marketing, search) to deliver successful campaigns, optimizations, and ultimately growth for the company. The Analyst must demonstrate a solid level of marketing and required data knowledge, utilizing AI/ML for continuous process improvements like enhanced audience segmentation and personalization.

Furthermore, the Analyst acts as a proxy for marketing and BI, fully understanding and managing existing dataflows for the respective marketing tools and overseeing the respective setup, either independently or in cooperation with needed stakeholders (e.g., data engineering).

Key Responsibilities

• Setup and maintenance of existing and new dataflows for different marketing tools, incorporating intelligent automation using AI/ML.
• Analyze relevant website data by using appropriate KPIs and visualize the results.
• Development, optimization, and AI‑powered automation of important reports and dashboards.
• Ad‑hoc and advanced deep analysis, including the application of AI/ML models for predictive and prescriptive insights.
• Transformation of big data to smart data by deep data analysis, leveraging AI/ML techniques.
• ETL & reporting tool usage for analysis and report creation, focusing on process efficiency.
• Internal support on reporting and result analysis.
• Derive actions and quick wins from analysis and support the execution (utilize Excel, Google Spreadsheets, SQL, Looker Studio, and Google Analytics/BigQuery).
• Actively participate in the creation of new reporting dashboards for digital marketing campaigns.
• Assist in coordinating landing page and ad copy tests, including analysis of results. Lead competitive analysis (e.g., benchmarking, auction insights, etc.).
• Support in integrating new tools into the existing landscape of marketing tools.

Skills and Experience

• At least 2 years of relevant experience in data analysis focusing on web traffic and customer journeys with practical exposure to advanced analytics and/or Machine Learning (ML) techniques.
• Extensive experience in web tracking solutions (e.g., Google Analytics).
• Experience in data engineering and managing data flows required for AI/ML models.
• Good understanding of the English language.

Qualifications

• Bachelor’s or Master’s degree, or equivalent.
• At least 2 years of relevant experience in web analysis and customer journey analysis.
• Vertica & Qlik knowledge.
• Experience and interest in different marketing channels (CRM, display, remarketing).
• Experience with Emarsys and/or Braze.

Abilities and Qualities

• Fluency and passion for working with numbers and data analysis (Excel and Google spreadsheets are a must).
• Comfortable to develop a project independently according to goal setting but also as part of a team.
• Well‑developed business sense with constant self‑drive to deliver KPI achievement and growth.
• Excellent ability to communicate complex data and AI/ML model insights clearly to both technical and non‑technical stakeholders.