Adobe Journey Optimizer

DLUX TECH; Coimbatore District; On-site; INR 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Competitive compensation

Professional development budget

Flexible working

Job summary

DLUX TECH in Coimbatore, India is seeking an experienced Adobe Journey Optimizer Specialist to lead real-time customer journeys and omni-channel campaigns. This hands-on role sits in the Campaign Operations team in Coimbatore, collaborating with CRM, data, and marketing teams to deliver personalized experiences across email, push, SMS, and in-app channels.

You will design, build, and optimize journeys, configure entry conditions and exit criteria, and ensure brand compliance while using AEP

Qualifications

• 3+ years hands-on journey builds with AJO
• Experience with Adobe Experience Platform (AEP)
• Proficient in triggers, webhooks, real-time events
• Proficient in email, push, SMS, and in-app messaging
• Experience with decisions, rules, and offer libraries
• Ability to design and analyze hypotheses for journeys
• Strong journey and campaign analytics capabilities
• Ability to track KPIs and provide performance reporting
• Experience coordinating with stakeholders across CRM, data, and creative teams

Responsibilities

• Design, build and optimize real-time customer journeys in Adobe Journey Optimizer.
• Configure entry conditions, decision logic, wait steps and exit criteria.
• Translate campaign briefs into technical journey configurations with version control.
• Own cross-channel orchestration across email, push, SMS, and in-app messaging.
• Implement personalization using AJO Decision Management and offer libraries.
• Build audience segments in Adobe Experience Platform (AEP) using real-time data.
• Ensure identity resolution and unified profiles for consistent messaging.
• Manage end-to-end campaign lifecycle from requirements to post-campaign analysis.
• Design and run A/B and multivariate tests to improve messaging performance.
• Troubleshoot journey failures and data discrepancies; define root-cause fixes.
• Maintain campaign calendar, approvals, and audit trails.

Skills

Adobe Journey Optimizer

Adobe Experience Platform

Triggers & webhooks

Email push SMS in-app

Offer decisions & rules

Hypothesis design & analysis

Journey analytics

Campaign analytics

KPI tracking & reporting

Stakeholder management

Tools

Adobe Analytics

CJA

RT-CDP

Job description

Coimbatore North, India | Posted on 04/27/2026

We are looking for anexperienced Adobe Journey Optimizer (AJO) Specialist to lead the design, build,and optimization of real-time customer journeys and omni-channel campaigns. Thisis a hands-on role at the heart of our marketing technology capability, sittingwithin the Campaign Operations team in Coimbatore.

You will work alongside CRM,data, and marketing teams to deliver personalized, event-driven experiencesacross email, push, SMS, and in-app channels — at scale, with speed, and withmeasurable business impact.

JourneyDesign, Build & Execution

• Build, and manage end-to-end customer journeys in AdobeJourney Optimizer, covering event-triggered, audience-based, and scheduledflows.
• Configure entry conditions, decision logic, wait steps,and exit criteria to ensure journeys are coherent, efficient, andbrand-compliant.
• Translate campaign briefs into technical journeyconfigurations with clear documentation and version control.
• Own cross-channel orchestration across email, pushnotifications, SMS, and in-app messaging.
• Implement rules-based and AI-driven personalizationusing AJO Decision Management and offer libraries.
• Build and manage audience segments via Adobe ExperiencePlatform (AEP) using real-time profile data and behavioral signals.
• Leverage identity resolution and unified profiles toensure consistent, relevant messaging across touchpoints.

CampaignOperations & Quality Assurance

• Manage the end-to-end campaign lifecycle — fromrequirements gathering and QA through to launch, monitoring, and post-campaignanalysis.
• Design and execute A/B and multivariate tests tocontinuously improve messaging effectiveness.
• Proactively troubleshoot journey failures, deliveryissues, and data discrepancies; define root-cause fixes and preventivecontrols.
• Maintain a campaign calendar, approval workflows, andaudit trails in line with governance standards.

PerformanceAnalysis & Optimization

• Define, track, and report on campaign KPIs includingopen rates, click-through, conversion, and revenue attribution.
• Conduct regular journey performance reviews andtranslate findings into iterative improvements.
• Provide post-campaign readouts and strategicrecommendations to marketing and leadership teams.
• Partner with CRM, data engineering, and creative teamsto align on audience strategy, content requirements, and technicaldependencies.
• Work with the analytics team to ensure campaign dataflows correctly into reporting and attribution models.
• Contribute to MarTech capability planning and helpevaluate new AJO features and Adobe release updates.

Requirements

Technical Skills

• Expert – 3+ years hands-onjourney builds
• Adobe Experience Platform(AEP)
• Advanced – triggers,webhooks, real-time events
• Advanced – email, push, SMS,in-app
• Proficient – offerdecisions, rules
• Proficient – hypothesisdesign & analysis
• Journey & CampaignAnalytics
• Strong – KPI tracking,performance reporting
• Stakeholder Management

Nice to Have

• Experience with Adobe Analytics, CJA, or RT-CDP.
• Familiarity with HTML/CSS for email templatecustomization.
• Understanding of SFTP/API-based data integrations.
• Adobe certifications in Journey Optimizer or ExperiencePlatform.
• Lead real-time journey orchestration on a modern,enterprise-grade Adobe stack.
• Drive measurable business outcomes across the fullcustomer lifecycle.
• Work in a collaborative MarTech team with access to thelatest Adobe innovations.
• Competitive compensation, professional developmentbudget, and flexible working.