AI Native Digital Marketing Lead

Blufig Digital; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Talented team

Fast-paced environment

Impactful work

Job summary

Blufig Digital is seeking an ambitious Marketing Lead to head our AI-driven delivery organization and shape growth for our B2B tech clients. You will lead a hybrid team of human specialists and AI agents to deliver superior ROI across ABM, SEO/AEO, and performance marketing.

This executive role blends strategic leadership with hands-on automation, building scalable AI workflows to reduce manual tasks, improve delivery speed, and boost client retention and revenue.

Qualifications

• 8+ years in B2B technology marketing with leadership roles.
• Proven ability to build AI-driven delivery workflows.
• Experience managing multi-channel ABM, SEO, and paid media.
• Strong strategic and analytical mindset with client focus.

Responsibilities

• Oversee AI transformation and automation of delivery processes.
• Lead a mixed human–AI team to maximize velocity, accuracy, and margins.
• Drive ABM, SEO/AEO, and paid media programs that generate pipeline and revenue.
• Define SOPs and drive revenue expansion through upsells and cross-sells.

Skills

B2B tech experience

AI fluency

Hybrid delivery leadership

P&L / client growth

Analytics & optimization

Education

MBA preferred

Tools

HubSpot

LinkedIn Campaign Manager

Google Ads

GA4

Job description

Role Overview

Blufigis seeking an ambitious, forward-thinkingMarketing Leadtolead our digital delivery organization and pioneer our next phase of AI-drivengrowth. In this high-impact executive role, you will lead ahybrid teamof human specialists and custom AI agentsto deliver superior ROI forour B2B tech clients across Account-Based Marketing (ABM), SEO/AEO, andPerformance Marketing.

Youwill bridge strategic marketing leadership with cutting-edge AIautomation—building scalable, AI-agentic workflows to eliminate redundantdelivery tasks, optimizing service delivery, and driving exceptional clientretention and revenue growth.

Role Objective

• AI& Delivery Orchestration: Lead and scale Blufig’s digitalmarketing delivery by orchestrating human talent and autonomous AI agents.
  
• RedundantTask Automation: Design, build, and deploy custom AIagents to automate high-volume, operational tasks across ABM, Search, andPaid Media.
  
• ClientROI & Business Growth: Own delivery quality, accountretention, upsells, and measurable pipeline/revenue generation for globalB2B tech clients.
  

Key Responsibilities

1. AI Transformation &Process Automation

• AIAgentic Workflows: Build, test, and deploy functionalAI agents and automated workflows (via LLM APIs, custom tools, andautomation platforms) to streamline execution across all service lines.
  
• Human+ AI Team Leadership: Lead, structure, and scale ahigh-performing hybrid delivery team—directing human specialists alongsideAI agents to maximize delivery velocity, accuracy, and margins.
  
• OperationalEfficiency: Continuous identification andelimination of manual, repetitive agency tasks (e.g., report generation,lead scoring verification, keyword clustering, ad copy iteration, campaignstaging).
  

2. Service Line Execution &Client ROI

Account-Based Marketing (ABM)

• Leadend-to-end multi-channel ABM programs (Outbound + Paid) for enterprise andmid-market B2B tech clients.
  
• Architectmulti-touch strategies spanning LinkedIn, Email, Intent Data, ContentSyndication, and Marketing Automation to drive pipeline, SQLs, and revenueinfluence.
  
• Overseetechnical SEO, content strategy, and authority building.
  
• ScaleBlufig’sAnswer Engine Optimization (AEO)andGenerativeEngine Optimization (GEO)capabilities to maximize clientvisibility across ChatGPT, Gemini, Perplexity, Copilot, and Google AIOverviews.
  

Performance Marketing & Paid Media

• Directmulti-channel paid acquisition across LinkedIn Ads, Google Ads, Meta, andthird-party media networks.
  
• Maintainrigorous standards for CAC, CPL, ROAS, pipeline contribution, and spendoptimization across all accounts.
  

3. Client Success, Systemization& Operations

• ExecutiveEscalation & Success: Serve as the senior clientescalation lead, owning delivery excellence, Quarterly Business Reviews(QBRs), and CSAT/NPS scores.
  
• StandardOperating Procedures (SOPs): Maintain and continuously refinescalable agency playbooks, frameworks, and SOPs infused with AI executionlayers.
  
• RevenueExpansion: Partner with account teams to driveaccount growth through proactive upsells, cross-sells, and strategicexpansion.
  

4. Team Development &Leadership

• Recruit,mentor, and upskill specialists across ABM, Search, Paid Media,Automation, and AI tooling.
  
• Implementperformance metrics (KPIs/OKRs) that reward ownership, speed, andcontinuous AI adoption.
  
• Conductregular capability-building sessions ensuring team certifications acrossHubSpot, Google Ads, GA4, LinkedIn, and modern AI platforms.
  

Requirements

Preferred Qualifications &Experience

• B2BTech Experience: 8+ years of hands-on and leadershipexperience managingB2B technology clients(SaaS,Enterprise Tech, IT Services).
  
• DualExperience: Proven background working withinboth aB2B Marketing Agencyenvironment (managing agencyP&L, client delivery, operations) and high-growth tech ecosystems.
  
• AIFluency: Proven track record ofbuilding and deploying customAI agentsand automated prompt/workflow systems to solve realoperational bottlenecks.
  
• DeepStack Knowledge: Mastery in HubSpot, LinkedInCampaign Manager, Google Ads, GA4, technical SEO tools, and AI searchplatforms.
  
• LeadershipStyle: Systems-thinker who thrives on building scalable processes,leading cross-functional teams, and maintaining extreme accountability.
  
• ReportingTo: Founder & CEO
  

• Competitive salary and benefits package.
• Health insurance for you and your family
• Opportunity to work with a talented and passionate team.
• Fast-paced and dynamic work environment.
• The chance to make a real impact on our clients' businesses.