Paid Media & ABM Lead

TripleDart - Extended B2B SaaS Growth Team; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

TripleDart Digital is a leadership role for owning the paid media and ABM motion end-to-end — strategy, execution quality, client relationships and outcomes. You’ll be the strategic lead on high-value SaaS accounts, orchestrating LinkedIn, ABM, search and paid social while raising the delivery bar for the team.

This is not a run-the-playbook role; you’ll build the playbook, improve it with AI, and own pipeline and retention across accounts.

Qualifications

• 5–8 years of hands-on B2B SaaS paid media experience with real budget responsibility.
• Deep LinkedIn + ABM experience with full-funnel programs.
• Pipeline-first thinking with ability to trace a click to a closed deal.
• Fluent in English for calls with global teams.
• Active daily AI usage for real work.

Responsibilities

• Own full-funnel paid media and ABM strategy for high-value SaaS accounts.
• Coordinate paid media with outbound/ SDR sequences for multi-touch attribution.
• Lead weekly client calls and monthly reviews with data-backed insights.
• Deliver CFO-ready reporting tying spend to pipeline and revenue.

Skills

LinkedIn ABM

Pipeline-first thinking

English communication

AI fluency for work

B2B SaaS paid media

Tools

HubSpot

Salesforce

Google Ads

LinkedIn Ads

Job description

TripleDart Digital is an AI-native, full-funnel performance marketing agency built for B2B SaaS. We partner with ambitious SaaS companies scaling from $5M to $100M+ ARR across the US, Europe and APAC — running paid media, ABM and demand generation as a true extension of their GTM org.

Our clients don't measure us on impressions or clicks — they measure us on pipeline created and revenue influenced. We manage significant ad spend across 250+ tech clients and hold Google Premier Partner, HubSpot Platinum Partner and LinkedIn Corporate Partner status. What sets us apart: AI workflows are core to how we deliver from automated audits and reporting to AI-driven creative testing and predictive budget allocation — not an afterthought.

The Role

This is a leadership role for someone who can own the paid media and ABM motion end-to-end — strategy, execution quality, client relationships and outcomes. You'll be the strategic lead on a book of high-value SaaS accounts, orchestrating full-funnel LinkedIn and ABM programs alongside search and paid social, while raising the delivery bar for the specialists around you.

This is not a run-the-playbook role. You'll build the playbook, improve it with AI, and own pipeline and retention across your accounts.

What You'll Own

• Full-funnel strategy: own the paid media + ABM plan for each account — channel mix across Google, LinkedIn, Meta, Bing, and emerging channels, mapped to pipeline and revenue goals.
• ABM motions: build and validate ICP account lists (Sales Navigator, Clay, Apollo, intent signals) and design 1:1, 1:Few and 1:Many programs tied to funnel stage and sales handover criteria.
• Warm-then-outreach: coordinate paid media with outbound / SDR sequences so target accounts are engaged before sales touches them; define multi-touch attribution across paid and outbound.

Paid Media Execution & Quality

• Channel depth: set the bar on Google (Search, PMax, YouTube, Demand Gen), LinkedIn (all ad formats + ABM targeting), Meta and Bing — bidding strategy, audience signals, conversion tracking and creative testing.
• Pipeline-first optimization: think in CPL, CP-SQL, CP-Opportunity, ROAS and pipeline efficiency — connect ad platform data to CRM/revenue data and reallocate budget on what actually drives outcomes.
• Pacing & forecasting: own monthly pacing, spend forecasting and budget allocation across your book with no surprise over‑or under‑spend.
• Strategic lead: run weekly client calls and monthly/quarterly reviews with data-backed insight and clear next steps; be the trusted advisor stakeholders lean on.
• Retain & expand: drive 12+ month retention through results and stakeholder trust, and surface expansion / cross-sell opportunities within accounts.
• Executive reporting: deliver CFO-ready reporting that ties spend to pipeline and revenue influenced.

AI-Driven Workflows

• Daily AI use: use Claude and other AI tools daily for ad copy, SQR analysis, keyword and audience research, competitor intelligence and data interpretation.
• Build the system: contribute to and improve TDD's AI workflow playbooks, prompt libraries and internal tooling (audits, anomaly alerts, creative-fatigue detection, ABM reporting).
• Prove efficiency: automate repetitive operations and show measurable time savings across the pod.

Team Enablement

• Raise the craft: mentor and QA the work of paid media specialists in the pod — campaign structure, experimentation discipline and reporting accuracy.
• Operational rigour: keep ClickUp hygiene, experiment documentation and escalation discipline tight; speed and rigour coexist.

Who You Are — Non-Negotiables

• 5–8 years of hands-on B2B SaaS paid media experience with real budget responsibility.
• Deep LinkedIn + ABM experience — account list building, intent/firmographic targeting, and full-funnel LinkedIn programs — plus strong Google Ads depth.
• Pipeline-first thinking — you've worked where leads don't matter, pipeline and revenue do, and you can trace a click to a closed deal.
• HubSpot and/or Salesforce fluency for CRM, funnel tracking and attribution.
• Active daily AI use (Claude, ChatGPT or equivalent) for real work — not curiosity, application.
• Strong English communication — you'll lead calls with US/EU/APAC SaaS teams — and comfort with fast pace, ambiguity and high ownership.

Strong Plusses

• ABM platform experience (6sense, Demandbase, RollWorks) and intent tooling (G2, Bombora, Clearbit, ZoomInfo).
• Experience coordinating paid media with outbound/SDR sequences (Apollo, Outreach).
• Prior pod-lead / team-lead experience, or a clear track record of mentoring.
• Exposure to building AI agents or prompt engineering for PPC/ABM workflows.

Why Join Us

• AI at the core. You'll work with and help build an AI-native paid media stack: automated audits, anomaly alerts, creative-fatigue detection and ABM reporting- not manual grunt work.
• Global SaaS as your canvas. Work with fast-moving SaaS brands scaling to $100M+ ARR across the US, EU and APAC.
• Real ownership. You own strategy, clients and outcomes — not a slice of someone else's playbook.
• Partner-grade credibility. Google Premier, HubSpot Platinum and LinkedIn Corporate Partner status behind you.
• Clear growth path. A leadership role with a visible trajectory toward pod and department leadership.
• Performance-first culture. Transparent, high-ownership, experiment-driven — speed and rigour coexist.