GTM /Outbound Growth Specialist
Blufig
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Benefits offered by this job
Job summary
Blufig is seeking a GTM & Outbound Growth Specialist (B2B Tech) to build and run outbound growth engines. You’ll own ICP research, list building, messaging, campaign execution, optimization, and meeting generation. Success is measured by qualified meetings and pipeline created.
The role demands speed, experimentation, and performance-driven marketing in a global B2B tech environment. Bangalore-based, with ownership of outbound campaigns and AI-powered outreach systems.
Qualifications
- 2+ years experience in outbound growth/lead generation.
- Proven ability to generate qualified meetings through LinkedIn and cold email.
- Strong understanding of B2B buyer psychology and messaging.
- Comfortable using AI tools to scale outreach and automate workflows.
Responsibilities
- Design multi-touch outbound campaigns across LinkedIn and cold email.
- Define ICPs, personas, and targeting strategies.
- Build scalable outreach sequences that generate meetings.
- Run and manage LinkedIn outreach campaigns and cold email sequences.
- Write high-performing outbound messaging and test angles.
- Analyze performance and optimize campaigns with data.
Skills
Tools
Job description
Experience: 2+ Years
At Blufig, we help B2B technology companies build strong brands, generate demand, and drive revenue. We work exclusively with B2B tech companies including SaaS firms, software companies, IT services providers, and enterprise technology brands. Our team partners with companies across the globe to help them scale through brand strategy, demand generation, content, digital campaigns, and marketing automation. Over the years, we have helped 150+ technology brands improve their visibility, generate qualified leads, and accelerate business growth. We are a team of strategists, marketers, creators, and technologists who believe marketing should ultimately drive measurable business outcomes.
This Is Not a Typical Marketing Role. We are looking for someone who can build and run outbound growth engines. If you know how to turn LinkedIn + Email + AI automation into a predictable meeting pipeline, this role is for you. You will own the entire outbound motion — from ICP research and list building to messaging, campaign execution, optimization, and meeting generation. Your success will be measured by qualified meetings and pipeline created. This role is ideal for someone who enjoys experimentation, speed, and performance-driven marketing.
- Design multi-touch outbound campaigns across LinkedIn and cold email
- Define ICPs, buyer personas, and targeting strategies
- Build scalable outreach sequences that generate qualified meetings
- Identify and build high-quality prospect databases
- Use AI tools and automation to filter irrelevant prospects and refine targeting
- Continuously improve ICP accuracy and campaign targeting
- Run and manage LinkedIn outreach campaigns
- Execute cold email sequences with personalization
- Launch and optimize multi-touch outbound campaigns
- Personalize outreach at scale using AI and automation tools
- Continuously test new messaging angles
- Write high-performing outbound messaging
- Personalize outreach at scale using AI and automation tools
- Continuously test new messaging angles
- ICP research and targeting
- Filtering and cleaning prospect lists
- Generating personalized outreach messages
- Campaign automation
- Performance analysis and optimization
- Track campaign performance metrics including:
- Open rates
- Reply rates
- Meeting conversion
- Pipeline contribution
- Continuously optimize campaigns based on data
At Blufig, we help B2B technology companies build strong brands, generate demand, and drive revenue. We work exclusively with B2B tech companies including SaaS firms, software companies, IT services providers, and enterprise technology brands. Our team partners with companies across the globe to help them scale through brand strategy, demand generation, content, digital campaigns, and marketing automation. Over the years, we have helped 150+ technology brands improve their visibility, generate qualified leads, and accelerate business growth. We are a team of strategists, marketers, creators, and technologists who believe marketing should ultimately drive measurable business outcomes.
This Is Not a Typical Marketing Role. We are looking for someone who can build and run outbound growth engines. If you know how to turn LinkedIn + Email + AI automation into a predictable meeting pipeline, this role is for you. You will own the entire outbound motion — from ICP research and list building to messaging, campaign execution, optimization, and meeting generation. Your success will be measured by qualified meetings and pipeline created. This role is ideal for someone who enjoys experimentation, speed, and performance-driven marketing.
- Design multi-touch outbound campaigns across LinkedIn and cold email
- Define ICPs, buyer personas, and targeting strategies
- Build scalable outreach sequences that generate qualified meetings
- Identify and build high-quality prospect databases
- Use AI tools and automation to filter irrelevant prospects and refine targeting
- Continuously improve ICP accuracy and campaign targeting
- Run and manage LinkedIn outreach campaigns
- Execute cold email sequences with personalization
- Launch and optimize multi-touch outbound campaigns
- Write high-performing outbound messaging
- Personalize outreach at scale using AI and automation tools
- Continuously test new messaging angles
- ICP research and targeting
- Filtering and cleaning prospect lists
- Generating personalized outreach messages
- Campaign automation
- Performance analysis and optimization
- Track campaign performance metrics including:
- Open rates
- Reply rates
- Meeting conversion
- Pipeline contribution
- Continuously optimize campaigns based on data
- 2+ years experience running outbound lead generation campaigns
- Strong experience with LinkedIn outreach and cold email campaigns
- Preferably worked with B2B technology companies / SaaS / IT services
- Proven track record of generating qualified meetings through outbound
- Strong understanding of B2B buyer psychology and messaging
- Highly comfortable using AI tools and automation to scale outreach
- Analytical and highly execution-driven
- LinkedIn Sales Navigator
- Apollo
- Instantly
- Lemlist
- Clay
- PhantomBuster
- HubSpot / Salesforce
- Zapier / Make
- ChatGPT / Claude / AI writing tools
We care less about titles and more about results.
You will thrive in this role if you:
- Think like a growth hacker
- Move fast and experiment constantly
- Care deeply about pipeline impact
- Use AI and automation to work 10x faster
- Work with fast-growing B2B technology companies globally
- Be part of a high-performance marketing team
- Opportunity to build cutting-edge AI-powered outreach systems
- Direct exposure to founders, marketing leaders, and GTM teams
- High ownership and autonomy in your role
- Opportunity to experiment, innovate, and build scalable growth engines
- Competitive compensation based on capability
- Salary credited on last day of the month – Always
- Company paid health insurance for you and your family
- Exposure to global B2B technology clients
- Opportunity to work with modern marketing and AI tools
- Collaborative team culture
- 5-day work week
Job Types: Full-time, Permanent
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