AGM Marketing

PERSOL; Bengaluru; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

PERSOL in Bengaluru is seeking a senior Marketing Leader to own Brand, Content & Communications, Performance Marketing, and Retail Activation. You will shape brand strategy, drive digital campaigns, and lead dealer marketing and customer engagement initiatives.

You will manage and develop the marketing team, coordinate with agencies, and align marketing with sales targets to grow market share.

Responsibilities

• Brand, Content & Communications: Own brand strategy, positioning, content, social media, PR and corporate communications.
• Performance Marketing & Intelligence: Drive digital campaigns, lead generation, marketing analytics, consumer insights and ROI optimisation.
• Retail Activation & Experiential Marketing: Lead dealer marketing, BTL campaigns, product launches, events, test-ride programmes and customer engagement initiatives.
• Team & Agency Management: Lead and develop the marketing team, manage agency partnerships and ensure consistent, high-quality execution across channels.
• Business Impact: Align marketing initiatives with sales objectives, dealer network expansion and customer acquisition targets.

Job description

Role & responsibilities

Key Responsibilities

• Brand, Content & Communications: Own brand strategy, positioning, content, social media, PR and corporate communications.
• Performance Marketing & Intelligence: Drive digital campaigns, lead generation, marketing analytics, consumer insights and ROI optimisation.
• Retail Activation & Experiential Marketing: Lead dealer marketing, BTL campaigns, product launches, events, test-ride programmes and customer engagement initiatives.
• Team & Agency Management: Lead and develop the marketing team, manage agency partnerships and ensure consistent, high-quality execution across channels.
• Business Impact: Align marketing initiatives with sales objectives, dealer network expansion and customer acquisition targets.

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