AGM/DGM - Marketing

Emaar India; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Emaar India is seeking a branding and marcom leader to define and drive brand communication across all projects. You will own creative strategy, key visuals, and messaging architecture while guiding the team to deliver consistent voice and visual identity.

Collaborating with design, sales, CRM, and product leadership, you will align communications with business goals, manage agency partners end-to-end, and ensure timely delivery of all marketing materials across channels.

Qualifications

• Proven ability to lead brand communication and creative strategy.
• Experience setting campaign messaging architecture across channels.
• Strong team-building and agency-management skills.
• Excellent cross-functional stakeholder management.

Responsibilities

• Define and drive the overall brand communication and creative strategy for all projects and campaigns.
• Own campaign strategy, visuals, and messaging architecture across the portfolio.
• Set direction and quality standards for content across brochures, print ads, outdoor, digital creatives, website, presentations and sales collaterals.
• Ensure consistency of brand voice, messaging, and visual identity across all projects and channels.
• Lead collaboration with design and architecture teams to develop renders, walkthrough AVs, and models.
• Build, mentor, and manage the marcom team (managers, executives, and graphic designers) to ensure high-quality, on-brand creative output.
• Own creative agency relationships end-to-end - selection, briefing, negotiation, and performance evaluation.
• Set and uphold standards for communication clarity, quality, and impact across the organization.
• Partner with Sales, Digital, CRM, and Product leadership to ensure communication strategy is aligned with business goals.
• Ensure timely delivery of all marketing materials across projects, managing multiple stakeholders and timelines.
• Provide inputs into marketing budgeting and planning for communication and creative spends.

Skills

Brand strategy leadership

Campaign strategy

Messaging architecture

Team building

Agency management

Cross-functional collaboration

Job description

• Define and drive the overall brand communication and creative strategy for all projects and campaigns
• Own campaign strategy, key visuals, and messaging architecture, ensuring alignment with brand positioning across the portfolio
• Set direction and quality standards for content across brochures, print ads, outdoor, digital creatives, website, presentations and sales collaterals
• Ensure consistency of brand voice, messaging, and visual identity across all projects and channels
• Lead collaboration with design and architecture teams to develop renders, walkthrough AVs, and models
• Build, mentor, and manage the marcom team (managers, executives, and graphic designers) to ensure high-quality, on-brand creative output
• Own creative agency relationships end-to-end - selection, briefing, negotiation, and performance evaluation
• Set and uphold standards for communication clarity, quality, and impact across the organization
• Partner with Sales, Digital, CRM, and Product leadership to ensure communication strategy is aligned with business goals
• Ensure timely delivery of all marketing materials across projects, managing multiple stakeholders and timelines.
• Provide inputs into marketing budgeting and planning for communication and creative spends

Skill Set Required:

Brand communication & creative strategy leadership, campaign strategy & messaging architecture, team building & agency management, cross-functional stakeholder management.