Ads Specialist

AROBIT; Kolkata District; On-site; INR 1,729,000 - 2,882,000; Full time

Job summary

AROBIT is seeking a hands-on Ads Executive with deep Meta and Google Ads expertise to own campaigns, testing, tracking and reporting from concept to optimization.

You will manage up to $20K USD per month in ad spend, shape creative, content, audiences and landing pages, and work closely with designers to scale high‑performing ads.

The ideal candidate combines performance marketing, technical execution and content understanding to translate business objectives into effective campaigns.

Qualifications

• Hands-on experience with Meta Ads Manager and Google Ads.
• Ability to plan, launch, manage and optimize campaigns.
• Strong understanding of how content and creative affect campaign performance.
• Strong analytical and problem-solving skills; data-driven with creative judgment.
• Experience handling meaningful advertising budgets and scaling campaigns.

Responsibilities

• Plan, launch, manage, and optimize Meta and Google Ads campaigns.
• Independently manage campaigns with up to $20K USD monthly spend.
• Understand the relationship between creative, content, audience and performance.
• Provide briefs and feedback to designers for high-performing ads.
• Analyze data to improve CTR, CPC, CPM, CPA and ROAS.
• Test creatives, audiences, copy, placements and landing pages.
• Identify winning creatives and scale campaigns based on data.
• Monitor budgets and ensure efficient ad spend allocation.
• Prepare regular performance reports and actionable insights.

Skills

Ad campaign management

Data analysis

Creative evaluation

Cross-functional collaboration

Tools

Meta Pixel

Meta Conversions API

GA4

Google Analytics

Job description

Ad Spend Responsibility: Up to $20,000 USD/month

About the Role

We are looking for a highly hands-on Ads Executive with strong experience in Meta Ads and Google Ads, excellent understanding of content and creative, and the technical ability to execute and optimize campaigns independently.

The ideal candidate should be comfortable handling up to $20,000 USD in monthly ad spend, while taking ownership of campaign performance, creative testing, tracking, optimization, and reporting.

Key Responsibilities

• Plan, launch, manage, and optimize Meta and Google Ads campaigns.
• Independently manage and execute campaigns with monthly ad spend of up to $20K USD.
• Understand the relationship between creative, content, audience, offer, landing page, and campaign performance.
• Work with the creative/content team and provide clear briefs and feedback for high-performing ads.
• Analyze campaign data and continuously optimize CTR, CPC, CPM, CPA, ROAS, conversion rates, and overall performance.
• Conduct creative, audience, copy, placement, and landing-page testing.
• Identify winning creatives and scale campaigns based on performance.
• Monitor budgets and ensure efficient allocation of advertising spend.
• Prepare regular performance reports and actionable insights.

Must-Have Skills

• 1. Meta & Google Ads
• Strong hands-on experience with Meta Ads Manager.
• Strong hands-on experience with Google Ads.
• Experience managing meaningful advertising budgets.
• Ability to scale campaigns while maintaining performance.
• Must have a strong understanding of digital content and what makes content perform.
• Able to understand hooks, messaging, positioning, offers, CTAs, and audience psychology.
• Should be able to identify why a creative is working or failing based on performance data.
• 3. Creative Sense
• Strong creative sense is mandatory.
• Able to evaluate ad creatives, videos, images, headlines, copy, hooks, and concepts.
• Should be capable of suggesting new creative angles and testing ideas.
• Comfortable working closely with designers, video editors, and content creators.
• 4. Technical Know-How
• Meta Pixel and Events
• Meta Conversions API
• Google Analytics 4 (GA4)
• Google conversion tracking
• UTM parameters
• Basic understanding of landing pages, funnels, and attribution
• Ability to identify and troubleshoot tracking issues
• 5. Execution & Ownership
• Comfortable managing approximately $20,000 USD/month in ad spend.
• Strong analytical and problem-solving skills.
• Data-driven but with strong creative judgment.
• Takes ownership of results rather than simply managing ad accounts.

Preferred

• Experience with Instinct or similar advertising/marketing platforms.
• Experience in lead generation, e-commerce, or performance marketing.
• Experience working with multiple creative formats and rapid creative testing.

Ideal Candidate

We are looking for someone who combines performance marketing + technical execution + content understanding + creative thinking.

This is not a purely dashboard-management role. The candidate should be able to understand the business objective, translate it into advertising strategy, execute campaigns, evaluate creative, analyze data, and continuously improve performance.