Ads Specialist

Crezeal; Kanyakumari; On-site; INR 400,000 - 600,000; Full time

Job summary

Crezeal in Tamil Nadu is seeking a results-oriented digital marketing specialist to plan, execute, and optimize online ad campaigns. You will collaborate with the creative team to craft compelling ads and align campaigns with business goals.

This role focuses on driving quality leads and measurable ROI through data-driven optimization. The position requires hands-on experience with Google Ads and Meta Ads, proficiency in analytics, and a proactive approach to improving campaign performance.

Qualifications

• Experience planning and optimizing digital campaigns.
• Strong understanding of attribution and analytics.
• Proven ability to run A/B tests and improve ROI.

Responsibilities

• Plan and execute campaigns on Google Ads and Meta Ads.
• Perform audience research and build precise targeting.
• Manage budgets and optimize campaigns for ROI.
• Create ad copy and coordinate with creatives.
• Monitor analytics and generate performance reports.
• Run retargeting and conversion campaigns.

Skills

Data-driven

Analytical thinking

Digital advertising

A/B testing

Tools

Google Ads

Meta Ads

Google Analytics

Job description

Create high performing ad campaigns that attract quality leads and measurable results.

• Plan and execute campaigns on Google Ads and Meta Ads
• Conduct audience research and buildaccuratetargeting
• Manage budgets andoptimizecampaigns for best ROI
• Create ad copy and work with the creative team for visuals
• Monitor analytics and generate performance reports
• Run retargeting and conversion campaigns

Requirements

• Good knowledge of Google and Meta ad platforms
• Understanding of conversion tracking and analytics
• Ability to analyze data and make decisions based on performance
• Experience with A B testing and optimization