Adobe Target Specialist

Rarr Technologies; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Rarr Technologies in Bengaluru, India is seeking an experienced Adobe Target specialist to lead experimentation and personalization initiatives across multi-domain journeys. You will build and manage Target activities, configure audiences and offers, and ensure accurate reporting and analytics integration.

Proficiency in HTML/CSS/JavaScript, debugging, and QA governance is essential. You will collaborate with product, analytics, engineering, QA, and business teams to optimise experiments and

Qualifications

• Hands-on experience with Adobe Target activity creation, audiences, offers, and reporting.
• Proven experience with A/B Testing, XT, MVT, Auto-Allocate, and Auto-Target.
• Strong HTML, CSS, JavaScript, and DOM debugging skills.
• Experience with authenticated personalisation and multi-domain implementations.
• Understanding of audience qualification, exclusions, traffic allocation, and targeting logic.
• Experience with Adobe Analytics and A4T.
• Strong QA, UAT, and release governance experience.

Responsibilities

• Build, configure, and manage Adobe Target activities (A/B, XT, MVT).
• Configure audiences, offers, targeting rules, and reporting.
• Support experimentation and personalisation across multi-domain journeys.
• Validate activity delivery, audience qualification, and analytics integration.
• Perform end-to-end QA, production release validation, and monitoring.
• Collaborate with Product, Analytics, Engineering, QA, and Business stakeholders.

Skills

Adobe Target

A/B Testing

Experience Targeting

MVT

Auto-Allocate

Auto-Target

HTML/CSS/JavaScript

Multi-domain Personalization

Adobe Analytics / A4T

QA / UAT

Tools

Browser DevTools

Adobe Experience Cloud Debugger

mboxTrace

mboxDebug

Preview URLs

QA URLs

Job description

Key Responsibilities

• 1. Build, configure, and manage Adobe Target activities including A/B Testing, XT, MVT, Auto-Allocate, and Auto-Target.
• 2. Configure audiences, offers, targeting rules, traffic allocation, success metrics, and reporting.
• 3. Support experimentation and personalisation across authenticated, multi-domain, and multi-device journeys.
• 4. Validate activity delivery, audience qualification, reporting accuracy, and analytics integration (A4T).
• 5. Perform end-to-end QA, troubleshooting, production release validation, and ongoing activity monitoring.
• 6. Work with Product, Analytics, Engineering, QA, and Business stakeholders to deliver and optimise experiments.

Mandatory Skills Experience

• 1. Strong hands-on experience with Adobe Target activity creation, audiences, offers, targeting rules, and reporting.
• 2. Proven experience with A/B Testing, Experience Targeting (XT), MVT, Auto-Allocate, and Auto-Target.
• 3. Strong HTML, CSS, JavaScript, and DOM debugging skills.
• 4. Experience with authenticated personalisation and multi-domain implementations.
• 5. Strong understanding of audience qualification, exclusions, traffic allocation, and targeting logic.
• 6. Experience with Adobe Analytics and Analytics for Target (A4T).
• 7. Strong QA, UAT, and release governance experience.

Technical Debugging (Mandatory)

• 1. Hands-on experience with Browser Developer Tools, Adobe Experience Cloud Debugger, mboxTrace, mboxDebug, QA URLs, and Preview URLs.
• 2. Ability to troubleshoot audience qualification, activity delivery, redirects, cookies, network requests, and rendering issues.
• 3. Experience validating response tokens, activity behaviour, and implementation defects before release.
• 4. Experience with Adobe Target mobile app implementations including mobile app Target tagging, form-based experiences, app mbox debugging, activity validation, and troubleshooting mobile app targeting and delivery issues.

Preferred Experience

• 1. Financial Services or other regulated industry experience.
• 2. Experience with privacy, consent, identity, and security controls.
• 3. Adobe Target certification (preferred).
• 4. Experience working within controlled release and governance environments.