Customer Tech - Adobe - Senior - Adobe - Target Developer

EY; Pune District; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

EY is seeking a Senior Adobe Target specialist to craft and implement Target activities that boost website conversions and engagement. You will design personalized experiences, segment audiences, and monitor performance to deliver measurable improvements.

The role requires hands-on experience with Adobe Target, Analytics, Launch, and strong web tech skills. The candidate will collaborate with product and analytics teams, stay current with Target features, and support both web and mobile data

Qualifications

• In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
• Excellent knowledge of Adobe Analytics, Adobe DTM/Launch
• Proficiency in JavaScript, HTML, CSS, and other web technologies.
• Good understanding of Optimization / Testing Tools like Adobe Target.
• Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
• Good understanding/exposure to cross-product integration (i.e. Target - AAM, Target - Analytics, Target - AEP, etc.).
• Hands-on experience with network diagnostics, and network analytics tools.
• Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
• Knowledge of Web Analytics is a plus.
• A solid understanding of how web applications work including security, session management, and best development practices.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.

Responsibilities

• Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
• Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
• Launch and monitor Adobe Target Activities to track performance and optimize results.
• Troubleshoot Adobe Target issues and provide technical support to stakeholders.
• Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
• Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
• Stay up-to-date on the latest Adobe Target features and best practices.

Skills

Communication

Collaboration

Prioritization

Cross-functional teamwork

Education

Bachelor’s degree in computer science or related field

Tools

Adobe Target

Adobe Analytics

Adobe Launch

Web technologies

Tag Management Solutions

Job description

At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.

Adobe Target Senior

Experience: Min 5 years of Adobe Target hands on experience

Responsibilities

• Develop and implement Adobe Target Activities to improve website conversion rates, engagement, and customer lifetime value.
• Design and create Adobe Target experiences using a variety of targeting methods, such as audience segmentation, dynamic content, and personalization.
• Launch and monitor Adobe Target Activities to track performance and optimize results.
• Troubleshoot Adobe Target issues and provide technical support to stakeholders.
• Partner strategically with product management and analytics teams to support distinct Target capabilities i.e., A/B testing, MVT, Recommendations, XT (Experience Targeting) and Automated Personalization.
• Experience in implementing & configuring Web & Mobile SDKs, Data streams and Adobe Data Collection/Adobe Launch.
• Stay up-to-date on the latest Adobe Target features and best practices.

Knowledge and Skill

• In-depth knowledge of Adobe Target platform, including its capabilities, features, and integration with other Adobe Experience Cloud products.
• Excellent knowledge of Adobe Analytics, Adobe DTM/Launch
• Proficiency in JavaScript, HTML, CSS, and other web technologies.
• Good understanding of Optimization / Testing Tools like Adobe Target.
• Experience with A/B Testing, MVT, Experience Targeting, Automated Personalization and Recommendations.
• Good understanding/exposure to cross-product integration (i. e. Target - AAM, Target - Analytics, Target - AEP, etc.).
• Hands-on experience with network diagnostics, and network analytics tools.
• Proficient in Tag Management Solutions preferably Adobe Launch/Data Collection.
• Bachelor’s degree in computer science or related field.
• Knowledge of Web Analytics is a plus.
• A solid understanding of how web applications work including security, session management, and best development practices.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to prioritize and manage multiple projects simultaneously, meeting deadlines and delivering high-quality work.

EY | Building a better working world

EY exists to build a better working world, helping to create long-term value for clients, people and society and build trust in the capital markets. Enabled by data and technology, diverse EY teams in over 150 countries provide trust through assurance and help clients grow, transform and operate. Working across assurance, consulting, law, strategy, tax and transactions, EY teams ask better questions to find new answers for the complex issues facing our world today.