Adobe Target Specialist

atsMantra; Bengaluru; On-site; INR 1,500,000 - 2,300,000; Full time

Job summary

atsMantra in Bengaluru is seeking an experienced Adobe Target specialist to design and manage experiments, implement multivariate testing, and optimise personalisation across journeys.

You will configure audiences, offers, and targeting rules, ensure data accuracy with Analytics for Target, and collaborate with Product, Analytics, Engineering, QA, and Business teams to deliver high-quality experiences. Strong QA and release governance are essential.

Qualifications

• Strong hands-on experience with Adobe Target activity creation, audiences, offers, and reporting.
• Proven expertise in A/B Testing, Experience Targeting (XT), MVT, Auto-Allocate, and Auto-Target.
• Experience with authenticated personalisation and multi-domain implementations.
• Solid knowledge of audience qualification, exclusions, traffic allocation, and targeting logic.
• Experience with Adobe Analytics and Analytics for Target (A4T).
• Strong QA, UAT, and release governance experience.

Responsibilities

• Build, configure, and manage Adobe Target activities across A/B tests and XT/MVT implementations.
• Configure audiences, offers, targeting rules, traffic allocation, metrics, and reporting.
• Support experimentation and personalisation across multi-domain journeys.
• Validate activity delivery, audience qualification, reporting accuracy, and analytics integration.
• Perform end-to-end QA and release governance with cross-functional teams.

Skills

Adobe Target

A/B Testing

XT

MVT

Auto-Allocate

Auto-Target

A4T

QA

UAT

Tools

Adobe Target

Adobe Analytics

A4T

Job description

• 1. Build, configure, and manage Adobe Target activities including A/B Testing, XT, MVT, Auto-Allocate, and Auto-Target.
• 2. Configure audiences, offers, targeting rules, traffic allocation, success metrics, and reporting.
• 3. Support experimentation and personalisation across authenticated, multi-domain, and multi-device journeys.
• 4. Validate activity delivery, audience qualification, reporting accuracy, and analytics integration (A4T).
• 5. Perform end-to-end QA, troubleshooting, production release validation, and ongoing activity monitoring.
• 6. Work with Product, Analytics, Engineering, QA, and Business stakeholders to deliver and optimise experiments.

Mandatory Skills & Experience

• 1. Strong hands-on experience with Adobe Target activity creation, audiences, offers, targeting rules, and reporting.
• 2. Proven experience with A/B Testing, Experience Targeting (XT), MVT, Auto-Allocate, and Auto-Target.
• 4. Experience with authenticated personalisation and multi-domain implementations.
• 5. Strong understanding of audience qualification, exclusions, traffic allocation, and targeting logic.
• 6. Experience with Adobe Analytics and Analytics for Target (A4T).
• 7. Strong QA, UAT, and release governance experience.

Technical Debugging (Mandatory)

• 3. Experience validating response tokens, activity behaviour, and implementation defects before release.
• 4. Experience with Adobe Target mobile app implementations including mobile app Target tagging, form-based experiences, app mbox debugging, activity validation, and troubleshooting mobile app targeting and delivery issues.

Preferred Experience

• 1. Financial Services or other regulated industry experience.
• 2. Experience with privacy, consent, identity, and security controls.
• 3. Adobe Target certification (preferred).
• 4. Experience working within controlled release and governance environments.