Adobe Target Architect

HypTechie; Chennai District, Bengaluru; On-site; INR 4,000,000 - 6,000,000; Full time

Job summary

HypTechie in India is seeking an experienced Adobe Target Architect to lead personalization and optimization initiatives across digital platforms. The ideal candidate will bring strong expertise in Adobe Target architecture and implementation, exposure to Adobe Edge, and a working understanding of Adobe Journey Optimizer (AJO).

Familiarity with Customer Data Platforms (CDP) and audience management will be an added advantage.

Qualifications

• Hands-on experience architecting Adobe Target solutions.
• Experience with integrating Adobe Edge for real-time personalization.
• A basic understanding of Adobe Journey Optimizer capabilities.

Responsibilities

• Architect, design, and implement Adobe Target solutions to deliver personalized experiences across web and mobile platforms.
• Collaborate with cross-functional teams to integrate Adobe Edge for real-time personalization and decisioning.
• Provide strategic guidance on Adobe Journey Optimizer (AJO) capabilities and journey orchestration.
• Partner with marketing and data teams to align personalization strategies with overall business goals.
• Ensure scalable, maintainable, and secure Adobe Experience Cloud integrations.
• Support CDP initiatives for advanced segmentation and audience strategies.

Skills

Adobe Target architecture

Adobe Edge integration

Adobe Journey Optimizer

CDP understanding

Audience management

Job description

Locations: Chennai, Bangalore, Gurugram

Experience: 6+ Years

Employment Type: Full-Time

Job Summary

We are seeking an experienced Adobe Target Architect to lead personalization and optimization initiatives across digital platforms. The ideal candidate will bring strong expertise in Adobe Target architecture and implementation, exposure to Adobe Edge, and a working understanding of Adobe Journey Optimizer (AJO). Familiarity with Customer Data Platforms (CDP) and audience management will be an added advantage.

Key Responsibilities

• Architect, design, and implement Adobe Target solutions to deliver personalized experiences across web and mobile platforms.
• Collaborate with cross-functional teams to integrate Adobe Edge for real-time personalization and decisioning.
• Provide strategic guidance on Adobe Journey Optimizer (AJO) capabilities and journey orchestration.
• Partner with marketing and data teams to align personalization strategies with overall business goals.
• Ensure scalable, maintainable, and secure Adobe Experience Cloud integrations.
• Support CDP initiatives for advanced segmentation and audience strategies.

Skills & Qualifications

Mandatory Skills:

• Deep expertise in Adobe Target architecture & implementation
• Exposure to Adobe Edge integration

Should Have:

• High-level understanding of Adobe Journey Optimizer (AJO)

Good to Have:

• Familiarity with Customer Data Platforms (CDP) and audience management