Adobe Journey Optimizer

Cognizant; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

Cognizant in Bengaluru is seeking an experienced AEP professional to lead data pipelines, identity resolution, and XDM design, enabling personalised journeys.

You will implement AEP RT-CDP, configure segments and audiences, build journeys, and ensure governance, privacy, and compliance while collaborating with QA, Analytics, and Marketing Ops.

Qualifications

• Strong hands-on AEP: XDM schema design, identity resolution, profiles, segments, sources/destinations.

Responsibilities

• Implement AEP data pipelines: Sources, datasets, XDM schemas, identity namespaces, and profile stitching.
• Configure AEP RT-CDP: Segments, audiences, destinations (e. g., email/SMS, ad platforms), consent & governance controls.
• Build AJO journeys & campaigns: Triggers, eligibility rules, orchestration logic, templates, personalization, experimentation.
• Integrate event sources (Streaming, batch), Edge implementations, and decisioning.
• Establish monitoring & QA: Data quality checks, segment population, journey performance, deliverability, error handling.
• Collaborate with QA, Analytics, and Marketing Ops; document solutions & runbooks; provide L3 support.
• Ensure privacy/compliance: Consent, opt-outs, data retention, PII handling, and regulatory adherence.
• Optimize performance: throughput, latency, identity match rates, and downstream activation success.

Skills

AEP data pipelines

XDM schema design

Identity resolution

Profile stitching

Campaign orchestration

Tools

AEP Platform

AJO Journey Optimizer

Job description

Responsibilities:

• Implement AEP data pipelines: Sources, datasets, XDM schemas, identity namespaces, and profile stitching.
• Configure AEP RT-CDP: Segments, audiences, destinations (e. g., email/SMS, ad platforms), consent & governance controls.
• Build AJO journeys & campaigns: Triggers, eligibility rules, orchestration logic, templates, personalisation, experimentation.
• Integrate event sources (Streaming, batch), Edge implementations, and decisioning.
• Establish monitoring & QA: Data quality checks, segment population, journey performance, deliverability, error handling.
• Collaborate with QA, Analytics, and Marketing Ops; document solutions & runbooks; provide L3 support.
• Ensure privacy/compliance: Consent, opt-outs, data retention, PII handling, and regulatory adherence.
• Optimise performance: throughput, latency, identity match rates, and downstream activation success.

Requirements:

• Strong hands-on AEP: XDM schema design, identity resolution, profiles, segments, sources/destinations.
• AJO: Journey design, event triggers, audience eligibility, templates, offers/personalization, throttling, frequency capping.