Adobe Journey Optimizer developer

Cognizant; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Cognizant in India is seeking an experienced Adobe Experience Platform (AEP) specialist to design and implement data pipelines, identity resolution, and cross-channel activation. You will configure RT-CDP components, build journeys, and integrate event sources with Edge and decisioning to drive personalized customer experiences.

Responsibilities include monitoring data quality, governance, and performance, while collaborating with QA, Analytics, and Marketing Ops to deliver scalable solutions

Qualifications

• Hands-on AEP experience including XDM schema design and identity resolution.
• Experience designing journeys and audience eligibility in AJO.
• Practical know-how of edge networking and tag management for CDP integrations.
• Fluency with JSON, APIs, webhooks and data transformations.
• Understanding data privacy, consent frameworks and governance.

Responsibilities

• Implement AEP data pipelines: sources, datasets, XDM, identity namespaces, profile stitching.
• Configure AEP RT-CDP: segments, audiences, destinations, consent & governance controls.
• Build AJO journeys & campaigns: triggers, eligibility rules, templates, personalization.
• Integrate event sources (streaming/batch), Edge implementations, and decisioning.
• Establish monitoring and QA: data quality checks, journey performance, deliverability.
• Collaborate with QA, Analytics, and Marketing Ops; document runbooks and provide L3 support.
• Ensure privacy/compliance: consent, opt-outs, data retention, and regulatory adherence.
• Optimize performance: throughput, latency, identity match rates, downstream activation.

Skills

AEP

XDM schema design

Identity resolution

Profiles

Segments

Sources/destinations

Journey design

Event triggers

Edge Network

Tag management

JSON

APIs

Webhooks

Data privacy

Tools

Kafka/Kinesis

Snowflake/BigQuery

ETL/ELT tools

Python/Node

CI/CD

Adobe Launch

Job description

Core Responsibilities

• Implement AEP data pipelines: Sources, datasets, XDM schemas, identity namespaces, and profile stitching.


• Configure AEP RT-CDP: Segments, audiences, destinations (e.g., email/SMS, ad platforms), consent & governance controls.


• Build AJO journeys & campaigns: Triggers, eligibility rules, orchestration logic, templates, personalization, experimentation.


• Integrate event sources (Streaming, batch), Edge implementations, and decisioning.


• Establish monitoring & QA: Data quality checks, segment population, journey performance, deliverability, error handling.


• Collaborate with QA, Analytics, and Marketing Ops; document solutions & runbooks; provide L3 support.


• Ensure privacy/compliance: Consent, opt-outs, data retention, PII handling, and regulatory adherence.


• Optimize performance: throughput, latency, identity match rates, and downstream activation success.

Must-Have Skills

• Strong hands-on AEP: XDM schema design, identity resolution, profiles, segments, sources/destinations.


• AJO: Journey design, event triggers, audience eligibility, templates, offers/personalization, throttling, frequency capping.


• Edge Network basics and tag management (Adobe Launch / other TMS).


• Practical experience with JSON, APIs, webhooks, and data transformation.


• Understanding of data privacy, consent frameworks, and enterprise governance.

Nice-to-Have

• Adobe Target/Offers decisioning, Adobe Campaign integration, message rendering for email/SMS/push.


• Experience with Kafka/Kinesis, Snowflake/BigQuery, ETL/ELT tools.


• Basic scripting: Python/Node for utilities; CI/CD for configuration as code.


• Familiarity with customer data platforms (CDPs) and cross-channel activation patterns.