Adobe AEP (RT-CDP), Identity Profile, Data Segmentation, Query process

Tata Consultancy Services; Chennai District, Bengaluru, Pune District; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Tata Consultancy Services is seeking an AEP Lead for Platform Enablement in Chennai. You will own the setup, governance, and optimization of the Adobe Experience Platform ecosystem, driving best practices and scalable data processes across stakeholders.

Role requires deep expertise in MarTech/Data Architecture and at least 3+ years leading AEP initiatives, with a focus on business-ready platform readiness and high-impact value realization.

Qualifications

• 8+ years of experience in MarTech or Data Architecture.
• At least 3+ years leading Adobe Experience Platform experience.

Responsibilities

• Define and enforce standards for XDM schemas, identity namespaces, and data modeling to ensure a unified customer profile.
• Manage the end-to-end platform setup process, including sandbox lifecycle management (development, staging, and production).
• Establish best practices for data governance, including data usage labeling (DULE), privacy policies, and consent management.
• Act as lead point of contact for Adobe, coordinating product roadmaps, attending technical reviews, and managing tickets or professional services engagements.
• Collaborate with Marketing, IT, and Data Engineering teams to translate business requirements into technical blueprints.
• Create and maintain a central repository of AEP documentation, operational playbooks, and standardized workflows.
• Lead training sessions and workshops to upskill internal users on AEP capabilities (RT-CDP, Journey Optimizer, CJA).
• Oversee data quality rules and automated validation processes to ensure platform integrity.
• Monitor platform performance and guardrails to optimize profile data and segmentation.
• Guide integration of AEP with external destinations like CRM, email marketing platforms, and advertising networks.

Job description

Job Description: AEP Lead Platform Enablement

Role Purpose

As the AEP Lead for the Platform Enablement team, you will serve as the primary owner for the setup, governance, and optimization of the Adobe Experience Platform (AEP) ecosystem. Your mission is to establish operational best practices, define scalable data processes, and act as the central liaison between internal stakeholders and Adobe. You will ensure the platform is "ready for business" by managing sandboxes, schemas, and identity frameworks while driving high-impact value realization.

Core Responsibilities

• Define and enforce standards for XDM schemas, identity namespaces, and data modeling to ensure a unified customer profile.
• Manage the end-to-end platform setup process, including sandbox lifecycle management (development, staging, and production).
• Establish best practices for data governance, including data usage labeling (DULE), privacy policies, and consent management.
• Act as the lead point of contact for Adobe, coordinating product roadmaps, attending technical reviews, and managing support tickets or professional services engagements.
• Collaborate with Marketing, IT, and Data Engineering teams to translate business requirements into technical blueprints.
• Create and maintain a central repository of AEP documentation, operational playbooks, and standardized workflows.
• Lead training sessions and workshops to upskill internal users on AEP capabilities, such as RT-CDP, Journey Optimizer (AJO), and Customer Journey Analytics (CJA).
• Oversee the implementation of data quality rules and automated validation processes to ensure platform integrity.
• Monitor platform performance and system-enforced guardrails to optimize profile data and segmentation efficiency.
• Guide the integration of AEP with external destinations like CRM, email marketing platforms, and advertising networks.

Required Qualifications

Experience

8+ years of experience in MarTech or Data Architecture, with at least 3+ years specifically leading Adobe Experience Platform experience.

Technical Proficie