Adobe Customer Journey Analytics

DLUX TECH; Coimbatore District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

DLUX TECH in Coimbatore, India is seeking an Adobe Customer Journey Analytics (CJA) Specialist to own the full analytics lifecycle—from architecture to insight delivery. You will partner with marketing, product, and technology teams to translate cross-channel customer behaviours into actionable intelligence and drive data-driven decisions.

The role focuses on designing schemas in Adobe Experience Platform, building data pipelines, defining metrics, and delivering dashboards.

Qualifications

• 3+ years hands-on experience with Adobe Experience Platform (AEP)
• XDM Schema Design & Identity Resolution
• SQL & Data Analysis skills
• Data Modeling and Attribution expertise
• Dashboard & Visualization design capabilities
• Strong stakeholder communication skills
• Data governance practices and data quality mindset
• GDPR/PDPA awareness is a plus

Responsibilities

• Design and maintain schemas, datasets, and dataviews in AEP for scalable analytics
• Build CJA connections and datapipelines from multiple data sources
• Define metrics, dimensions, and attribution models aligned to business goals
• Understand customer lifecycle and journey mapping techniques
• Lead data architecture reviews and platform configuration improvements
• Publish self-service dashboards and reports in CJA Analysis Workspace
• Ensure data quality and governance across analytics assets
• Collaborate with marketing, product, and operations to translate analytics into decisions

Skills

AEP

XDM design

SQL analysis

Data modeling

Dashboard design

Stakeholder comms

Data governance

GDPR/PDPA awareness

Job description

Coimbatore North, India | Posted on 04/27/2026

We are looking for aresults-driven Adobe Customer Journey Analytics (CJA) Specialist to join ourgrowing data and analytics team in Coimbatore. In this role, you will own thefull analytics lifecycle — from platform architecture and data modelling throughto insight delivery — enabling marketing and business teams to make confident,data-led decisions.

You will partner closely withmarketing, product, and technology stakeholders to translate complexcross-channel customer behaviours into clear, actionable intelligence. If youthrive at the intersection of data engineering, analytics, and business storytelling,this is your opportunity to make a significant impact.

• Design and maintain robust schemas, datasets, and dataviews within Adobe Experience Platform (AEP) to support scalable, high-qualityanalytics.
• Build, configure, and manage CJA connections and datapipelines, ensuring seamless ingestion from multiple data sources.
• Define calculated metrics, derived dimensions, andcustom attribution models aligned to business goals.
• Strong understanding of customer lifecycle and journeymapping techniques
• Lead data architecture reviews and recommendimprovements to platform configuration for performance and reliability.

Analytics,Reporting & Insight Generation

• Design and publish self-service dashboards and reportsin CJA Analysis Workspace, tailored to specific business KPIs and stakeholderaudiences.
• Conduct deep-dive analysis of cross-channel customerjourneys to identify friction points, drop-offs, and conversion opportunities.
• Analyse customer behaviour across multiple channels(web, mobile, CRM, offline touchpoints)
• Translate analytical findings into prioritised,actionable recommendations with clear business impact.
• Establish regular reporting cadences andexecutive-level insight briefs.

DataGovernance & Quality Assurance

• Define and enforce data quality standards, validationrules, and documentation practices across all analytics assets.
• Implement monitoring frameworks to proactively detectdata anomalies and schema drift.
• Maintain a data dictionary and ensure consistenttaxonomy across teams and platforms.

StakeholderCollaboration & Enablement

• Engage directly with marketing, product, and operationsteams to gather analytics requirements and translate them into technicalsolutions.
• Present findings and strategic recommendations in aconcise, decision-ready format to senior stakeholders.
• Coach and upskill business users on CJA self-servicecapabilities to drive adoption and data literacy.

Requirements

Technical Skills

Expert – 3+ years hands-on

Adobe Experience Platform(AEP)

XDM Schema Design &Identity Resolution

Advanced

SQL & Data Analysis

Advanced – complex queries,aggregations

Data Modeling &Attribution

Proficient – multi-touchmodels

Dashboard &Visualization Design

Stakeholder Communication

Data Governance Practices

Familiar – GDPR/PDPAawareness a plus

Nice to Have

• Experience with Adobe Analytics and migration to CJA.
• Familiarity with Python or R for advanced statisticalanalysis.
• Familiarity with CRM systems.
• Exposure to Real-Time Customer Data Platform (RT-CDP)or Adobe Target.
• Adobe certifications in Experience Platform orAnalytics.
• Work with a modern Adobe Experience Cloud stack atenterprise scale.
• Influence data strategy and analytics maturity acrossthe organization.
• Collaborative, cross-functional team with a stronglearning culture.
• Competitive compensation, flexible working, and clearcareer progression.