Urgent need - CJA Developer

Capgemini; Chennai District, Bengaluru, Pune District; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Capgemini is seeking an experienced Adobe Customer Journey Analytics (CJA) Developer to lead analytics implementations across web platforms. You will design measurement frameworks, configure data views, and build dashboards to quantify customer engagement and conversion across digital touchpoints.

The role emphasizes hands-on implementation of Adobe Analytics, CJA, and Launch, with a focus on data accuracy, tagging strategies, and continuous optimization through experimentation.

Qualifications

• Experience with Adobe Analytics and Customer Journey Analytics (CJA).
• Strong skills in web analytics, data collection, and measurement.
• Ability to design dashboards and reports to track user behavior.

Responsibilities

• Design, implement, and support Adobe CJA and Adobe Analytics solutions.
• Configure data views, report suites, dimensions, metrics, calculated metrics, and segments.
• Develop customer journey measurement frameworks and analytics strategies.
• Create dashboards and reports to measure acquisition, engagement, conversion, and retention.
• Analyze customer behavior across digital touchpoints to provide actionable insights.

Skills

Adobe Analytics

CJA

Adobe Launch

DTM

GTM

Web analytics

Data analysis

Tools

Google Tag Manager

Job description

Job Title: Adobe Customer Journey Analytics (CJA) Developer

Location: Pan India

Experience: 9-12 Years

Your Role

We are seeking an experienced Adobe Customer Journey Analytics (CJA) Developer with strong expertise in web analytics, digital measurement, customer behaviour analysis, and Adobe Experience Cloud solutions. The ideal candidate will have extensive experience implementing and managing Adobe Analytics, Customer Journey Analytics (CJA), Adobe Launch, and other web analytics platforms while enabling data-driven business decisions through advanced reporting, analysis, and optimization strategies.

Your Profiles

• Design, implement, and support Adobe Customer Journey Analytics (CJA) and Adobe Analytics solutions.
• Configure and maintain data views, connections, report suites, dimensions, metrics, calculated metrics, and segments.
• Develop customer journey measurement frameworks and analytics strategies.
• Create dashboards, scorecards, and reports to measure customer acquisition, engagement, conversion, and retention.
• Analyse customer behaviour across digital touchpoints and provide actionable business insights.

Analytics Implementation & Tag Management

• Lead analytics implementation projects using Adobe Launch, Adobe Dynamic Tag Manager (DTM), and Google Tag Manager (GTM).
• Define tracking strategies and measurement plans for websites and digital platforms.
• Implement and validate analytics tags, events, variables, and data layer requirements.
• Ensure accurate collection of customer interaction and behavioural data.
• Troubleshoot analytics implementation issues and data discrepancies.

Testing & Optimization

• Support A/B Testing and Multivariate Testing (MVT) initiatives using Adobe Target and other optimization tools.
• Define testing hypotheses, measurement criteria, and success metrics.
• Analyse test results and recommend optimization opportunities.
• Drive continuous improvement through data-led experimentation and personalization strategies.