Adobe Analytics and Tealium Specialist

Rarr Technologies; Chennai District; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Rarr Technologies seeks a Digital Analytics Engineer to implement and optimize web analytics using Adobe Analytics and Tealium iQ. You will manage data layers, tagging, and CDP-driven activation, collaborating with developers to ensure accurate data governance.

Responsibilities include building dashboards, validating tracking requirements, and supporting experimentation. Strong JS/HTML/CSS skills and debugging tools familiarity are essential for success.

Qualifications

• Experience implementing Adobe Analytics in complex web environments.
• Hands-on Tealium iQ / Audience Stream for tag management.
• Strong knowledge of JavaScript, HTML and CSS.
• Experience with data layers, tagging, and tracking frameworks.
• Familiarity with debugging tools like Adobe Experience Cloud Debugger.

Responsibilities

• Implement and manage Adobe Analytics tracking using tags and data layers.
• Configure and maintain Tealium iQ Tag Management System (TMS).
• Work on Audience Stream CDP for audience segmentation and data activation.
• Define and validate tracking requirements, events, and variables (eVars, props).
• Collaborate with developers to implement data layer and tracking solutions; debug tagging issues.
• Ensure data accuracy, governance, and consistency across platforms.
• Create dashboards and reports for business stakeholders.
• Support A/B testing and personalization initiatives.

Skills

Adobe Analytics implementation

Tealium iQ / Audience Stream

JavaScript

HTML

CSS

Tag management

Data layers

Tracking frameworks

Adobe Experience Cloud Debugger

Browser debugging

Tools

Adobe Analytics

Tealium iQ

Adobe Experience Cloud Debugger

Adobe Launch

Google Analytics

Job description

We are looking for a skilled Digital Analytics Engineer with hands-on experience in Adobe Analytics and Tealium iQ / Tealium Audience Stream. The candidate will be responsible for implementing, managing, and optimizing web analytics and tag management solutions to support data-driven decision-making.

Key Responsibilities:

• Implement and manage Adobe Analytics tracking using tags and data layers
• Configure and maintain Tealium iQ Tag Management System (TMS)
• Work on Audience Stream CDP for audience segmentation and data activation
• Define and validate tracking requirements, events, and variables (eVars, props)
• Collaborate with developers to implement data layer and tracking solutionsDebug and troubleshoot analytics/tagging issues using tools like browser dev tools
• Ensure data accuracy, consistency, and governance
• Create dashboards and reports for business stakeholders
• Support A/B testing and personalization initiatives

Required Skills:

• Strong experience in Adobe Analytics implementation
• Hands-on experience with Tealium iQ / Audience Stream
• Knowledge of JavaScript, HTML, CSS
• Experience with tag management, data layers, and tracking frameworks
• Familiarity with debugging tools (Adobe Experience Cloud Debugger, browser console)

Good to Have:

• Experience with Adobe Experience Platform (AEP) or Adobe Launch
• Exposure to other analytics tools like Google Analytics
• Understanding of CDP and customer journey analytics Role & responsibilities