DM- Digital Marketing Analytics

KOHLER India; Maharashtra; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

KOHLER India seeks a seasoned analytics professional to lead end-to-end digital analytics implementations across web and mobile platforms. You will translate stakeholder requirements into tagging solutions and dashboards, govern data quality, and deliver actionable insights to drive business outcomes.

The role requires expertise in Adobe Analytics, Adobe Launch/Tealium, Google Analytics, and Firebase, with strong consulting, governance, and cross-functional collaboration skills.

Qualifications

• 8 to 12 years of experience in web analytics implementation using Adobe.
• End-to-end implementation of Adobe Analytics, Google Analytics tags across websites and apps.
• Experience with Adobe Analytics reporting, workspace dashboards, calculated metrics, segments, and automation.

Responsibilities

• Work with business stakeholders to understand requirements and translate them into analytics solutions.
• Lead the design, architecture, and implementation of end-to-end digital analytics solutions across web and mobile platforms.
• Create tagging documentation and ensure coverage for all pages and links.
• Troubleshoot analytics implementations and data collection issues.
• Provide strategic insights to help meet business objectives as a trusted analytics advisor.
• Collaborate with web development, product, and marketing teams to implement tagging solutions.
• Build and maintain Adobe Analytics dashboards and automated reporting for stakeholders.
• Analyze digital performance data to deliver actionable insights and recommendations.

Skills

Adobe Analytics

Stakeholder management

Analytics consulting

Performance metrics

Dashboard reporting

Tagging governance

Cross-functional collaboration

Data governance

Education

Bachelor/Master's degree

Tools

Adobe Launch

Tealium

Firebase SDK

Google Analytics

Job description

The key responsibilities in this role as mentioned below.

• Work with business stakeholders to understand their requirements and translate them into actionable analytics solutions.
• Lead the design, architecture, and implementation of end-to-end digital analytics solutions across web and mobile platforms.
• Design and implement end-to-end digital solutions for clients.
• Create tagging documentation based on requirements, while including baseline coverage on all pages and links and complying with client’s solutions designs.
• Troubleshoot and resolve technical issues related to adobe analytics / other analytics implementation and data collection.
• Work as consultant and provide valuable strategic insights to customers to help them meet business objectives.
• Understanding the behavior and expectations of online visitors
• Build and maintain relationships and partnerships with key stakeholders while acting as a trusted advisor for analytics initiatives.
• Collaborate with web development, product, and marketing teams to implement and validate tagging solutions.
• Build and maintain Adobe Analytics dashboards, reports, scorecards, and automated reporting solutions for business stakeholders.
• Analyze digital performance data and provide actionable insights, trends, and recommendations to improve business outcomes
• Ensure analytics implementations follow defined governance standards, data quality requirements, and implementation best practices.
• Lead analytics implementation projects and support junior team members on implementation, reporting, and best practices.

Core Competencies and Knowledge required:

• Bachelor/ master’s degree from a reputed university
• 8 to 12 Years of experience in web analytics implementation using Adobe.

ADOBE LAUNCH/ Tealium and others web analytics is mandatory.

• Should have experience in end-to-end implementation of adobe analytics, google analytics tags from end to end on websites.
• Good to have experience working on Firebase SDK and app Analytics.
• Hands-on experience with Adobe Analytics reporting, Workspace dashboards, calculated metrics, segments, report automation, and insight generation.
• Good understanding of digital marketing KPIs, customer journey analysis, conversion funnel reporting, and performance measurement.
• Strong stakeholder management, communication, and consulting skills with the ability to work effectively across business and technology teams.
• Experience managing analytics projects and driving implementation delivery across cross-functional teams.
• Experience in data governance, implementation QA, and ensuring data accuracy across analytics platforms.