Admission Counsellor - School Admissions

Apeejay Stya Group; Delhi, Greater Noida, Suket; On-site; INR 1,500,000 - 2,400,000; Full time

Job summary

Apeejay Stya Group seeks a strategic Admissions Leader to drive enrollment growth across K-12 programs. You will shape admissions strategy, plan events, and oversee application evaluation while coordinating with marketing and academic teams to meet targets and enhance brand visibility.

Lead a capable team, analyze trends, and implement data-driven improvements to maximize conversions and retention, ensuring alignment with institutional goals.

Qualifications

• Proven experience in admissions or enrollment management.
• Strong leadership and team-building abilities.
• Excellent communication with diverse stakeholders.
• Data-driven decision making and goal setting.

Responsibilities

• Develop and implement admissions strategies to meet targets.
• Plan and execute admissions events and outreach activities.
• Oversee application process, testing, interviews, and campus tours.
• Collaborate with marketing and academic departments on promotions and requirements.
• Manage enrollment pipeline and monitor projections and deposits.
• Recruit, train, and mentor admissions staff; drive performance.

Skills

Leadership

Communication

Data-driven

CRM systems

Admissions software

Tools

CRM systems

Admissions software

Job description

Role & responsibilities

Admissions Strategy

• Develop and implement comprehensive admissions strategies to meet admission targets.
• Analyze market trends, competitor offerings, and demographic data to identify opportunities for enrollment growth.
• Collaborate with school leadership / Management to align admissions goals with the overall strategic objectives of the institution.
• Develop, manage, and implement a business plan and an integrated marketing strategy and plan inclusive of print, online, and digital media to attain enrollment goals in partnership with the Central Admissions Office.

Event Planning and Outreach

• Plan and execute admissions-related events / various activities such as admission fairs, open houses, information sessions, community events, orientation programs, etc.
• Manage & coordinate with key stakeholders to ensure the smooth execution of all the events / various activities.
• Calendarize & analyze events / various activities; lead & conduct a thorough analysis; trend analysis, feedback evaluation, report generation, actionable insights, and continuous improvement
• Build a strong community connection to enhance the current brand and visibility

Application and Evaluation

• Oversee the admissions application process, ensuring timely and accurate completion of all required forms and documentation.
• Coordinate admissions testing, interviews, and campus tours for prospective students and families.
• Review applicant files and collaborate with admissions committee members to assess candidate suitability based on academic, extracurricular, and personal factors.

Collaboration and Communication

• Work closely with the marketing team to develop promotional materials and campaigns.
• Collaborate with academic departments to understand program offerings and admission requirements.
• Communicate effectively with current students, parents, and alumni to support enrollment efforts

Enrollment Management

• Manage the enrollment pipeline from inquiry to matriculation, providing guidance and support to families throughout the admissions journey.
• Monitor enrollment projections and enrollment deposits to track progress towards enrollment goals and data-driven decisions.
• Develop and implement retention strategies to maximize student re-enrollment and minimize attrition rates.

Team Leadership and Development

• Recruit, train, and mentor admissions staff to ensure high performance and professional growth within the department.
• Foster a positive and collaborative work environment that encourages teamwork, innovation, and continuous improvement.
• Conduct regular performance evaluations, set goals, and provide constructive feedback to enhance individual and team effectiveness.

Preferred candidate profile

• Proven experience in admissions or enrollment management, preferably in the K-12 education sector.
• Strong leadership skills with the ability to inspire and motivate a team towards common goals.
• Excellent communication and interpersonal skills, with the ability to engage diverse stakeholders and build relationships.
• Strategic thinker with a data-driven approach to decision-making and goal-setting.
• Proficiency in admissions software, CRM systems, and other technology tools used in enrollment management.