Ad Trafficking Coordinator

Citi; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Telehealth options

Paid parental leave

Learning and development opportunities

Job summary

Citi in Mumbai is seeking an Ad Traffic Coordinator to lead the setup and configuration of digital ad campaigns. The successful candidate will have substantial experience in ad trafficking, particularly with Google Campaign Manager 360, and be adept at managing multiple projects in a fast-paced environment.

The role offers comprehensive benefits, including wellness programs and generous paid time off. Candidates with strong analytical skills and attention to detail are encouraged to apply for this exciting opportunity.

Qualifications

• 2-5 years of experience in media, branding or advertising analytics.
• Proven expertise in setting up and managing various ad types.
• Strong understanding of digital advertising ecosystems.

Responsibilities

• Lead the setup and configuration of digital ad campaigns.
• Proactively manage campaign assets and ensure alignment.
• Conduct thorough QA of creative functionality and technical compliance.

Skills

Ad trafficking

Google Campaign Manager 360

Excel

Problem-solving

Attention to detail

Education

Bachelor’s degree in Marketing, Advertising, or related field

Tools

Innovid

Flashtalking

Chrome Developer Tools

Job description

Job Overview

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on‑the‑job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Position

We’re currently looking for a high caliber professional to join our team as Ad Traffic Coordinator (Internal Job Title: Media Intermediate Analyst - C11) based in Mumbai, India.

Benefits

Citi provides programs and services for physical and mental well‑being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country. We also offer generous paid time off packages, paid parental leave, financial well‑being resources and learning and development opportunities.

Responsibilities

• Lead the comprehensive setup and configuration of digital ad campaigns, advertisers, and placements within CM360, adhering strictly to media plans, naming conventions, and client specifications.
• Proactively manage campaign assets, ensuring all elements are correctly aligned and scheduled.
• Upload, test, and assign a variety of creative assets (display banners, video, rich media, native) to the appropriate placements in CM360.
• Conduct thorough QA of creative functionality, compliance with technical specifications, and accurate landing page redirection across browsers and devices.
• Generate, implement, and rigorously QA ad tags (display, video, click trackers) for diverse media partners and publishers.
• Set up and verify floodlight tags for conversion tracking, ensuring data accuracy and proper firing on client websites.
• Identify and resolve tracking discrepancies to maintain data integrity.
• Generate standard and custom reports from CM360 and provide actionable insights for media teams.
• Monitor campaign delivery and pacing, flagging any delivery issues promptly.
• Implement and maintain rigorous pre‑launch QA processes and conduct post‑launch checks.
• Serve as a key point of contact, facilitating communication with internal teams and external partners, clearly articulating technical requirements and timelines.
• Diagnose and resolve complex technical issues related to ad serving, creative rendering, tracking discrepancies, and data reporting; elevate to support teams when necessary.

Qualifications

• 2‑5 years of experience in media, branding or advertising analytics.
• 2‑3 years of direct experience in ad trafficking, specifically with Google Campaign Manager 360 (CM360).
• Proven expertise in setting up, managing, and troubleshooting various ad types and tracking methodologies.
• Strong understanding of ad serving processes, digital advertising ecosystems (DSPs, SSPs), and performance metrics.
• Proficiency in Excel for data analysis and reporting.
• Exceptional attention to detail and organizational skills.
• Strong analytical and problem‑solving abilities.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.

Preferred Skills

• Experience with Innovid and/or Flashtalking.
• Experience with other ad servers or demand‑side platforms (DSPs) such as Google Ads, DV360, The Trade Desk.
• Familiarity with web debugging tools (Chrome Developer Tools).
• Basic understanding of HTML, JavaScript, or other web technologies.
• Experience with Ensighten Tag Manager.
• Bachelor’s degree in Marketing, Advertising, or a related field.

Employment Details

Job Family Group: Marketing
Job Family: Advertising, Branding and Media
Time Type: Full time

EEO Statement

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity, review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.