Ad Trafficking Coordinator

Citigroup Inc.; Mumbai; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Paid Parental Leave

Health and wellness programs

Career development resources

Generous paid time off

Job summary

Citigroup Inc. is looking for an Ad Traffic Coordinator in Mumbai to manage digital advertising campaigns using Google Campaign Manager 360. The role involves meticulous attention to detail and strong problem-solving skills to ensure the flawless execution of campaigns.

The ideal candidate should have 2-3 years of experience in ad trafficking, a Bachelor’s degree in a relevant field, and the ability to analyze campaign performance effectively. Citi offers extensive learning opportunities and a supportive work environment.

Qualifications

• 2-3 years of hands-on experience in Google Campaign Manager 360 (CM360).
• 2-5 years of experience in media, branding, or advertising analytics.
• Proven expertise in managing and troubleshooting various ad types.

Responsibilities

• Lead the setup and management of digital ad campaigns.
• Conduct quality assurance of creative assets and campaign setups.
• Generate and implement ad tags for tracking and reporting.

Skills

Ad serving processes

Google Campaign Manager 360

Excel for data analysis

Problem-solving abilities

Attention to detail

Education

Bachelor’s degree in Marketing, Advertising, or a related field

Tools

Google Ads

DV360

Ensighten Tag Manager

Job description

Whether you’re at the start of your career or looking to discover your next adventure, your story begins here. At Citi, you’ll have the opportunity to expand your skills and make a difference at one of the world’s most global banks. We’re fully committed to supporting your growth and development from the start with extensive on‑job training and exposure to senior leaders, as well as more traditional learning. You’ll also have the chance to give back and make a positive impact where we live and work through volunteerism.

Shape your Career with Citi

We’re currently looking for a high caliber professional to join our team as Ad Traffic Coordinator (Internal Job Title: Media Intermediate Analyst - C11) based in Mumbai, India. Being part of our team means that we’ll provide you with the resources to meet your unique needs, empower you to make healthy decision and manage your financial well‑being to help plan for your future. For instance:

• Citi provides programs and services for your physical and mental well‑being including access to telehealth options, health advocates, confidential counseling and more. Coverage varies by country.
• We believe all parents deserve time to adjust to parenthood and bond with the newest members of their families. That’s why in early 2020 we began rolling out our expanded Paid Parental Leave Policy to include Citi employees around the world.
• We empower our employees to manage their financial well‑being and help them plan for the future.
• Citi provides access to an array of learning and development resources to help broaden and deepen your skills and knowledge as your career progresses.
• We have a variety of programs that help employees balance their work and life, including generous paid time off packages.
• We offer our employees resources and tools to volunteer in the communities in which they live and work. In 2019, Citi employee volunteers contributed more than 1 million volunteer hours around the world.

We are seeking an experienced and detail‑oriented Ad Trafficker with 2-3 years of hands‑on experience in Google Campaign Manager 360 (CM360) to join our growing team. The ideal candidate will be responsible for the end‑to‑end setup, implementation, and quality assurance of digital advertising campaigns, ensuring flawless execution and accurate data collection. This role requires a strong understanding of ad serving technologies, meticulous attention to detail, and excellent problem‑solving skills.

In this role, you’re expected to:

• Campaign Setup & Management:
  • Lead the comprehensive setup and configuration of digital ad campaigns, advertisers, and placements within CM360, adhering strictly to media plans, naming conventions, and client specifications.
  • Proactively manage campaign assets, ensuring all elements are correctly aligned and scheduled.
• Creative Asset Management:
  • Independently upload, test, and assign a variety of creative assets (e.g., display banners, video, rich media, native) to the appropriate placements in CM360.
  • Conduct thorough quality assurance (QA) of creative functionality, compliance with technical specifications, and accurate landing page redirection across various browsers and devices.
• Tracking & Tagging Expertise:
  • Generate, implement, and rigorously QA ad tags (e.g., display, video, click trackers) for diverse media partners and publishers.
  • Expertly set up and verify floodlight tags for conversion tracking, ensuring data accuracy and proper firing on client websites.
  • Proactively identify and resolve complex tracking discrepancies to maintain data integrity.
• Reporting & Optimization Support:
  • Actively contribute to campaign performance analysis by generating standard and custom reports from CM360.
  • Provide actionable data and insights to media teams to inform ongoing campaign optimization strategies.
  • Monitor campaign delivery and pacing, promptly flagging any potential issues or under/over‑delivery concerns.
• Quality Assurance (QA):
  • Implement and maintain rigorous pre‑launch QA processes for all campaign setups, tags, and creatives to minimize errors and ensure seamless campaign execution.
  • Conduct post‑launch checks to confirm campaigns are running as intended.
• Communication & Collaboration:
  • Serve as a key point of contact, facilitating effective communication and seamless collaboration with internal teams (media planners, buyers, creative) and external partners (publishers, vendors).
  • Clearly articulate technical requirements, specifications, and timelines to all relevant stakeholders.
• Technical Troubleshooting:
  • Proactively diagnose and resolve complex technical issues related to ad serving, creative rendering, tracking discrepancies, and data reporting.
  • Escalate complex challenges to Google support or other vendor support teams when necessary, managing the resolution process.

As a successful candidate, you’d ideally have the following skills and exposure:

• 2-5 years of experience in media, branding or advertising analytics
• 2-3 years of direct experience in ad trafficking, specifically with Google Campaign Manager 360 (CM360).
• Proven expertise in setting up, managing, and troubleshooting various ad types and tracking methodologies.
• Strong understanding of ad serving processes, digital advertising ecosystems (DSPs, SSPs), and performance metrics.
• Proficiency in Excel for data analysis and reporting.
• Exceptional attention to detail and organizational skills.
• Strong analytical and problem‑solving abilities.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.

Preferred Skills

• Experience with Innovid and/or Flashtalking
• Experience with other ad servers or demand‑side platforms (DSPs) such as Google Ads, DV360, The Trade Desk, etc.
• Familiarity with web debugging tools (e.g., Chrome Developer Tools).
• Basic understanding of HTML, JavaScript, or other web technologies.Experience with Ensighten Tag Manager
• Bachelor’s degree in Marketing, Advertising, or a related field.

Working at Citi is far more than just a job. A career with us means joining a family of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.