Ad Operations Executive

Inshorts; Uttar Pradesh; On-site; INR 500,000 - 800,000; Full time

Job summary

Inshorts is seeking an Ad Operations Executive to manage end-to-end digital ad campaigns from onboarding to delivery and closure. You will ensure accurate targeting, tracking, and timely launches, monitor delivery and KPIs, and collaborate with cross-functional teams to optimize performance.

The role requires hands-on experience with Google Ad Manager, strong analytical skills for reporting, and meticulous QA of creatives, tags, and tracking.

Qualifications

• Experience in Ad Operations and campaign lifecycle management.
• Proficiency with ad serving, tracking, and programmatic ecosystem.
• Hands-on experience with Google Ad Manager is mandatory.
• Familiarity with third-party trackers and basic troubleshooting.

Responsibilities

• Manage end-to-end campaign execution from onboarding to closure.
• Perform QA of media plans, creatives, and ad tags before launch.
• Analyze performance and optimize delivery and engagement.
• Coordinate with Sales, Product, Tech, Design, and Finance teams.
• Generate detailed performance reports and insights.
• Support billing processes including invoicing and reconciliation.

Skills

Ad Operations

Campaign Management

Reporting & Analysis

Stakeholder Communication

Attention to Detail

Tools

Google Ad Manager

HTML tags

MOAT

IAS

DV360

Job description

Ad Operations Executive - Job Description

We are seeking a detail-oriented and performance-driven Ad Operations Executive to manage the end-to-end execution, optimization, and delivery of digital advertising campaigns. The ideal candidate will play a critical role in ensuring seamless campaign operations, maximizing delivery efficiency, and maintaining high client satisfaction.

Key Responsibilities

1. Campaign Execution & Management

• Manage the complete campaign lifecycle - from onboarding and setup to delivery, optimization, and closure
• Ensure campaigns are launched on time with accurate targeting, creatives, and tracking in place
• Monitor delivery, pacing, and performance to meet campaign KPIs

2. Ad Trafficking & Quality Assurance

• Execute ad trafficking using platforms like Google Ad Manager
• Perform thorough QA of media plans, creatives, and ad tags before launch
• Generate, test, and troubleshoot third-party tags (VAST, VPAID, trackers, etc.)

3. Campaign Optimization & Troubleshooting

• Analyze campaign performance and proactively optimize for better delivery and engagement
• Identify and resolve delivery issues such as discrepancies, under-delivery, or tracking gaps
• Work closely with tech teams to debug and resolve ad-serving issues

4. Client & Stakeholder Management

• Act as a point of contact for internal and external stakeholders for campaign updates
• Coordinate with Sales, Product, Tech, Design, and Finance teams for smooth execution
• Ensure timely communication on campaign status, delays, and performance insights

5. Reporting & Insights

• Generate detailed campaign performance reports with actionable insights
• Track delivery vs. commitments and highlight risks proactively
• Maintain accurate documentation for campaign learnings and benchmarks

6. Billing & Reconciliation

• Support billing processes including campaign closure, invoicing, and reconciliation
• Ensure alignment between delivered metrics and billed impressions

Requirements

• 1–2 years of experience in Ad Operations, preferably with a publisher or digital media company
• Hands-on experience with Google Ad Manager (mandatory)
• Strong understanding of ad serving, tracking, and programmatic ecosystem
• Familiarity with third-party trackers, HTML tags, and basic troubleshooting
• Proficiency in Excel/Google Sheets for reporting and analysis
• Strong attention to detail and ability to manage multiple campaigns simultaneously
• Good communication and stakeholder management skills
• No requirement for experience in performance marketing platforms such as Meta Ads or Google Search Ads

Good to Have (Bonus Skills)

• Experience with SSPs, DSPs, or programmatic platforms
• Basic knowledge of HTML, JavaScript, or troubleshooting tools like browser console
• Exposure to tools like MOAT, IAS, or DV360

Why Join Us?

• Opportunity to work on high-scale brand campaigns
• Exposure to fast-growing digital media ecosystem
• Collaborative and learning-driven work environment

Mode

Work from Office [Noida]

Company profile:

Inshorts Group is a leading tech startup in the short form content space. Our innovative platforms Inshorts and Public have been downloaded by more than 300 million users.

• Inshorts, our flagship product,is India's highest-rated and #1 short news app, serving over 12 million active users in India with concise 60 word shorts tailored to smartphone users wanting to get updated of news quickly.
• Public, our second platform is the largest platform for hyperlocal content in India, with 70 million active users in India, providing timely updates and information relevant to the users towns and cities.

We also provide cutting-edge and bespoke advertisement solutions for brands. Brands continue to trust us year after year owing to the multiple innovative award-winning campaigns we have delivered for them across sectors and seasons.