Officer - Digital Ad Operations Associate (Mumbai)

Citi; Mumbai; On-site; INR 1,000,000 - 2,000,000; Full time

Benefits offered by this job

Telehealth and health advocates

Paid parental leave

Financial well-being programs

Generous paid time off

Community volunteer opportunities

Job summary

A leading financial institution is looking for an Officer - Digital Ad Operations Associate in Mumbai. This role requires 5-7 years of experience in ad trafficking, specifically with Google Campaign Manager 360 (CM360). You will be responsible for managing digital ad campaigns, creative asset management, tracking, and reporting. Strong analytical skills and attention to detail are essential, alongside the ability to thrive in a fast-paced environment. Join our team to make a significant impact in digital advertising.

Qualifications

• 5-7 years experience in ad trafficking, specifically with Google Campaign Manager 360 (CM360).
• Proven expertise in setting up, managing, and troubleshooting various ad types and tracking methodologies.
• Exceptional attention to detail and organizational skills.

Responsibilities

• Lead setup and configuration of digital ad campaigns in CM360.
• Manage campaign assets and ensure proper alignment and scheduling.
• Upload and test creative assets in CM360.

Skills

Ad trafficking

Google Campaign Manager 360 (CM360)

Data analysis

Creativity

Attention to detail

Problem-solving

Education

Bachelor’s degree or equivalent experience

Tools

Excel

Innovid

Flashtalking

Job description

Officer - Digital Ad Operations Associate (Mumbai)

Join to apply for the Officer - Digital Ad Operations Associate (Mumbai) role at Citi.

We’re looking for a high caliber professional to join our team as Officer - Digital Ad Operations Associate (Internal Job Title: Media Intermediate Analyst - C11) based in Mumbai, India. This role requires 5-7 years of experience in Google Campaign Manager 360 (CM360) and related ad trafficking skills.

Benefits

• Access to telehealth, health advocates, confidential counseling (coverage varies by country).
• Paid parental leave policy (expanded in 2020).
• Financial well‑being programs and learning & development resources.
• Generous paid time off packages.
• Opportunities to volunteer in community programs (over 1 million hours contributed globally).

Responsibilities

• Campaign Setup & Management:
  • Lead setup and configuration of digital ad campaigns in CM360, Innovid, and Flashtalking, adhering to media plans and naming conventions.
  • Manage campaign assets and ensure proper alignment and scheduling.
• Creative Asset Management:
  • Upload, test, and assign creative assets (display banners, video, rich media, native) to appropriate placements in CM360.
  • Conduct QA of creative functionality, compliance with technical specifications, and landing page redirection.
• Tracking & Tagging Expertise:
  • Generate, implement, and QA ad tags for media partners and publishers.
  • Set up and verify floodlight tags for conversion tracking.
  • Identify and resolve tracking discrepancies to maintain data integrity.
• Reporting & Optimization Support:
  • Generate standard and custom reports from CM360.
  • Provide insights to media teams for campaign optimization.
  • Monitor delivery and pacing; flag delivery issues.
• Quality Assurance:
  • Implement pre‑launch QA for setups, tags, and creatives.
  • Conduct post‑launch checks to confirm campaign performance.
• Communication & Collaboration:
  • Facilitate communication with media planners, buyers, creative teams, and external partners.
  • Clearly articulate technical requirements and timelines.
• Technical Troubleshooting:
  • Diagnose and resolve technical issues related to ad serving, creative rendering, tracking, and reporting.
  • Escalate to vendor support when necessary.

Requirements

• 5–7 years experience in ad trafficking, specifically with Google Campaign Manager 360 (CM360).
• Proven expertise in setting up, managing, and troubleshooting various ad types and tracking methodologies.
• Strong understanding of ad serving processes and digital advertising ecosystems.
• Proficiency in Excel for data analysis and reporting.
• Exceptional attention to detail and organizational skills.
• Strong analytical and problem‑solving abilities.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously in a fast‑paced environment.
• Experience with Innovid and/or Flashtalking.
• Experience with other ad servers or DSPs like Google Ads, DV360, The Trade Desk.
• Familiarity with web debugging tools (Chrome Developer Tools).
• Basic understanding of HTML, JavaScript, or other web technologies.
• Bachelor’s degree or equivalent experience.

What We Offer

At Citi, you’ll have the opportunity to grow your career, give back, and make a real impact.

How to Apply

Take the next step in your career – apply for this role at Citi today.

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