Ad Operations Specialist

Taboola; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Hybrid work model

Well-being benefits

Collaborative culture

Job summary

Taboola in Gurugram is seeking an Ad Operations Specialist to ensure seamless setup, execution, optimization, and delivery of digital advertising campaigns. You will collaborate with Account Management, Product, Engineering, and Customer Success to deliver client outcomes through operational excellence and technical expertise.

You will deepen your knowledge of the programmatic ecosystem, work with DSPs/SSPs, and leverage AI-powered tools to improve reporting, workflow efficiency, and campaign

Qualifications

• 2+ years in Digital Marketing or Ad Ops
• Strong programmatic ad knowledge incl DSPs/SSPs
• Campaign trafficking, optimization, troubleshooting experience
• Understanding of KPIs and pricing models
• Proficient in Excel for data analysis
• Basic SQL for querying datasets
• Excellent problem-solving and communication skills

Responsibilities

• Set up and optimize digital advertising campaigns across display, native, and video
• Manage campaigns on Taboola's Realize DSP and ensure delivery aligns with client objectives
• Perform QA checks for tracking, creative rendering, and campaign delivery
• Monitor health, pacing, budget utilization, and identify optimization opportunities
• Troubleshoot delivery, tracking, targeting issues and collaborate with Product/Engineering
• Analyze performance data and prepare actionable client reports
• Leverage SQL and analytics tools to validate data and investigate anomalies
• Utilize AI tools to improve reporting and automate workflows

Skills

Digital Marketing

Ad Operations

Programmatic Advertising

KPIs & pricing models

Excel Pivot Tables

SQL queries

Problem solving

Communication

Tools

SQL

JavaScript

HTML

Job description

Realize your potential by joining the leading performance-driven advertising company!

As an Ad Operations Specialist on the Ad Operations team in our Gurugram office, you'll play a vital role in ensuring the seamless setup, execution, optimization, and delivery of digital advertising campaigns. You'll work closely with cross-functional teams including Account Management, Product, Engineering, and Customer Success to deliver exceptional client outcomes through operational excellence and technical expertise.

This is an exciting opportunity to deepen your understanding of the programmatic advertising ecosystem, leverage AI-powered solutions, and contribute to innovative initiatives that improve campaign performance, operational efficiency, and customer success.

To thrive in this role, you'll need:

• 2+ years of experience in Digital Marketing, Ad Operations, Programmatic Advertising, or the Ad Technology industry.
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, DMPs, Ad Exchanges, Ad Servers, and RTB fundamentals.
• Hands-on experience with campaign trafficking, optimization, troubleshooting, and performance monitoring across display, native, and video advertising platforms.
• Good understanding of digital advertising KPIs and pricing models including CPM, vCPM, CPC, CPCV, CPA, CPA Goal, ROAS, and CPC Goal.
• Strong analytical mindset with proficiency in Microsoft Excel (Pivot Tables, VLOOKUP/XLOOKUP, Index-Match, advanced formulas, data analysis, and reporting).
• Working knowledge of SQL for querying, validating, analyzing, and troubleshooting campaign, advertiser, and performance datasets. Ability to write basic to intermediate SQL queries involving filtering, joins, aggregations, and data validation will be highly preferred.
• Excellent problem-solving skills with the ability to investigate campaign delivery issues and identify root causes using data.
• Strong communication and stakeholder management skills with the ability to collaborate across global teams.

Bonus points if you have:

• Experience working with DSPs and advertising platforms such as Taboola's Realize DSP, Google Ad Manager (GAM), Google Ads, DV360, The Trade Desk (TTD), Outbrain, or other programmatic buying platforms.
• Basic knowledge of JavaScript, HTML, or browser debugging tools for troubleshooting tracking pixels, impression/click trackers, and website integrations.
• Experience working with AI-powered productivity tools such as ChatGPT, Claude, Gemini, or similar LLMs for process automation, reporting, documentation, campaign troubleshooting, workflow optimization, or operational efficiency.
• Exposure to workflow automation, prompt engineering, AI-assisted reporting, or internal AI initiatives will be considered an added advantage.
• Knowledge of APIs, tagging, tracking implementations, or third-party measurement solutions is a plus.

How you'll make an impact

As an Ad Operations Specialist, you'll bring value by:

• Setting up, managing, monitoring, and optimizing display, native, and video advertising campaigns across Taboola's advertising platforms while ensuring high execution quality.
• Managing campaign setup and execution on Taboola's DSP (Realize) while ensuring campaign delivery aligns with client objectives and platform best practices.
• Performing comprehensive QA checks to ensure flawless campaign launches, tracking implementation, creative rendering, and campaign delivery.
• Monitoring campaign health, pacing, budget utilization, and delivery to proactively identify optimization opportunities.
• Troubleshooting campaign delivery, tracking, targeting, and technical issues while collaborating with Product and Engineering teams when required.
• Analyzing campaign performance data and preparing actionable reports that help internal stakeholders and clients improve campaign outcomes.
• Leveraging SQL and analytical tools to investigate campaign performance, validate data, identify anomalies, and support operational decision-making.
• Utilizing AI tools and automation opportunities to improve reporting quality, streamline operational workflows, enhance productivity, and reduce manual effort.
• Collaborating closely with Account Management, Customer Success, Product, and Engineering teams to deliver exceptional customer experience.
• Contributing to process improvement initiatives, documentation, knowledge sharing, and operational excellence projects.
• Staying up to date with emerging trends in digital advertising, programmatic technologies, AI, privacy regulations, and Ad Tech innovations.

Why Taboola?

If you ask Taboolars what they love about working here, they'll tell you they've been empowered to realize their full potential while growing and learning from and with smart and talented people. They'll also share more about:

Adam Singolda, Taboola Founder and CEO says: "You can copy anything from another business but you can't copy a company's culture."

• Well-being: Competitive benefits and a supportive work environment
• Flexibility: Hybrid work model that encourages both in-office collaboration and remote productivity
• Work with industry leaders: Taboola partners with leading publishers and advertisers to deliver results at scale

Ready to realize your potential?

Taboola is an equal opportunity employer and we value diversity in all forms. We are committed to creating an inclusive environment for all employees and believe such an environment is critical for success. Employment is decided on the basis of qualifications, merit, and business need.

About TaboolaTaboola empowers businesses to grow through performance advertising technology that goes beyond search and social and delivers measurable outcomes at scale. Taboola works with thousands of businesses who advertise directly on Taboola’s powerful ad platform, reaching approximately 600M daily active users across some of the best publishers in the world. Publishers like NBC News, Yahoo, and OEMs such as Samsung, Xiaomi, and others use Taboola’s technology to grow audience and revenue, enabling Taboola to offer unique data, specialized algorithms, and unmatched scale.

By submitting your application/CV, any personal information you provide will be subject to Taboola's Candidates Data Policy. Please review our policy carefully before submitting any of your personal information. You may contact us at [e-mail] with any questions about how we collect or use your personal information, or your applicable rights.

#LI-ST1

#LI-Hybrid