Social Media Executive

Innow8; India; On-site; INR 350,000 - 550,000; Full time

Job summary

Innow8 is seeking a creative Social Media Executive to bolster our digital marketing, connecting with educators, students and institutions across social platforms. You will manage content calendars, create visuals and help drive engaging STEM-focused campaigns.

You will plan posts and reels, shoot and edit short videos at events, and track performance to drive improvements. Collaboration with design and product teams is essential to align messaging.

Qualifications

• Creative content creation for reels, posts and stories.
• Awareness of social media trends, formats and engagement strategies.
• Basic graphic design and video editing using Canva/Adobe Premiere/CapCut/InShot.
• Strong caption writing, hashtag strategy and storytelling skills.
• Knowledge of Instagram, LinkedIn, YouTube, Facebook and Google platforms.
• Ability to manage time, meet deadlines and work independently.
• Team collaboration and openness to feedback.
• Basic understanding of social media analytics and insights tools.

Responsibilities

• Plan, create, and publish engaging content on Instagram, Facebook, LinkedIn, YouTube, etc.
• Develop content calendars in sync with product launches, events, and campaigns.
• Shoot and edit short videos during workshops, product demos, and live events.
• Research trends and create STEM-relevant content for educators and students.
• Track social media performance using analytics and suggest improvements.
• Collaborate with content, design and product teams to align messaging and visuals.

Skills

Creative content creation

Social media trends awareness

Graphic design and video editing

Caption writing and storytelling

Platform knowledge (Instagram, Linked,

Tools

Canva

Adobe Premiere

CapCut

InShot

Job description

Innow8 makes Robotics DIY kits. that help students to learn Robotics, Coding, IOT & AI. Innow8 transforming traditional teaching methods into dynamic, experimental learning environments by establishing AI and robotics labs in schools and changing consumer to creator mindset.

Job Description

This opportunity is for creative and energetic Social Media Executive to support our digital marketing efforts. You’ll play a key role in managing content calendars, creating visual content, and helping the brand connect with educators, students, and institutions across social platforms.

Key Responsibilities:

Plan, create, and publish engaging content (posts, stories, reels) on Instagram, Facebook, LinkedIn, YouTube, etc

Develop content calendars in sync with product launches, events, and seasonal campaigns

Shoot and edit short videos during workshops, product demos, and live events

Research trends and create STEM-relevant content that connects with educators and students.

Track social media performance using platform analytics and suggest improvements

Collaborate with the content, design, and product teams to align messaging and visuals

Required Skills:

Creative content creation for reels, posts, and stories

Awareness of social media trends, formats, and engagement strategies

Basic graphic design and video editing (Canva, Adobe Premier, CapCut, InShot)

Strong caption writing, hashtag strategy, and storytelling skills

Knowledge of Instagram, LinkedIn, YouTube, Facebook, and Google platforms

Ability to manage time, meet deadlines, and work independently

Team collaboration and openness to feedback

Basic understanding of social media analytics and insights tools