Account Manager- Influencer Mraketing

Cloutflow; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Cloutflow is seeking an experienced Account Manager – Influencer Marketing to lead the Operations team and oversee multiple influencer campaigns across brands.

You will manage Team Leads, align briefs and timelines, drive execution quality, and coordinate with Planning, Procurement, Creative and Revenue to ensure flawless delivery.

Qualifications

• Experience leading teams to deliver influencer campaigns across multiple brands.
• Strong ability to manage campaigns end-to-end with adherence to timelines and budgets.
• Excellent client servicing and ability to coordinate across cross-functional teams.
• Proven track record in optimizing workflows and driving operational efficiency.

Responsibilities

• Lead, mentor, and manage Team Leads responsible for influencer campaigns.
• Oversee end-to-end campaign execution from briefing to closure.
• Coordinate with Planning, Procurement, Strategy, Creative, and Revenue teams.
• Own delivery quality, timelines, and client expectations across brands.
• Develop and improve SOPs and reporting for better operational efficiency.

Skills

Team leadership

Influencer marketing

Campaign execution

Stakeholder coordination

Job description

Role Overview

We are looking for an experienced and driven Account Manager – Influencer Marketing to lead our Operations team and oversee the execution of multiple influencer marketing campaigns across brands.

This is a team leadership role that involves managing Team Leads (TLs) who are responsible for campaign execution, ensuring seamless coordination between internal teams, maintaining high standards of client delivery, and driving operational efficiency across accounts.

The ideal candidate should have strong experience in influencer marketing campaign execution, team management, client servicing, and stakeholder coordination. They should be comfortable managing multiple brands simultaneously, handling escalations, improving execution processes, and ensuring that campaigns are delivered within defined timelines and quality standards.

Key Responsibilities (KRAs)

1. Team Leadership & Performance Management

• Lead, mentor, and manage a team of Team Leads responsible for executing influencer marketing campaigns across multiple brands.
• Establish clear goals, ownership, and performance expectations for Team Leads and their respective teams.
• Monitor team productivity, campaign progress, workload distribution, and overall execution quality.
• Conduct regular performance reviews, provide constructive feedback, and identify development opportunities for team members.
• Build a culture of accountability, collaboration, proactive problem-solving, and ownership within the Operations team.

2. Campaign Execution & Delivery

• Oversee the end-to-end execution of multiple influencer marketing campaigns, from the handover of locked creators by the Procurement team to final campaign closure.
• Ensure that campaign briefs, deliverables, timelines, budgets, and brand guidelines are clearly communicated to the execution teams.
• Monitor campaign milestones, including creator onboarding, briefing, content coordination, approvals, posting schedules, live links, and performance reporting.
• Ensure campaigns are executed on time and meet the agreed quality standards and client expectations.
• Proactively identify execution bottlenecks, resolve operational challenges, and ensure timely delivery across all active accounts.

3. Cross-Functional Coordination

• Work closely with the Planning, Procurement, Strategy, Creative, and Revenue teams to ensure smooth campaign handovers and execution.
• Ensure the Operations team receives complete campaign information, including creator details, commercials, deliverables, timelines, and client-specific requirements.
• Coordinate with internal stakeholders to resolve dependencies and minimise delays during campaign execution.
• Establish clear communication channels and escalation processes across departments.
• Ensure seamless collaboration between teams while maintaining clarity on responsibilities, timelines, and deliverables.

4. Client Delivery & Escalation Management

• Take ownership of campaign delivery across assigned brands and ensure that client commitments are met.
• Work closely with Revenue and Brand Management teams to address client concerns, execution challenges, and urgent requirements.
• Handle escalations related to campaign delays, creator dropouts, content approvals, missed deliverables, and other operational issues.
• Ensure that potential risks are identified and communicated proactively, along with clear action plans and solutions.
• Maintain high standards of execution, responsiveness, and professionalism across all brand accounts.

5. Operational Excellence & Process Improvement

• Develop and improve workflows, SOPs, reporting mechanisms, and campaign tracking systems to enhance operational efficiency.
• Monitor key operational metrics such as campaign turnaround time, on-time delivery, execution accuracy, team productivity, and escalation frequency.
• Identify recurring challenges and implement corrective measures to reduce errors, delays, and unnecessary rework.
• Ensure accurate documentation of campaign status, deliverables, creator commitments, approvals, and closures.
• Drive process standardisation across teams while adapting execution workflows to individual brand requirements.