Campaign Manager

Mirchi; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Mirchi in India is seeking an influencer marketing manager responsible for end-to-end influencer and client account management, including recommendations, negotiations, and coordination with production, brand, sales, and creative teams. You will design strategies, identify influencers, curate content ideas, manage campaigns, budgets, and payments, and deliver performance reports.

A creative and analytical mindset with strong social media knowledge is essential to optimize partnerships and

Qualifications

• Experience in influencer marketing and client management.
• Strong negotiation and relationship management skills.
• Able to manage end-to-end campaigns within budget.

Responsibilities

• Identify and negotiate with key influencers and KOLs to fit brand objectives.
• Design influencer marketing strategies aligned to brand goals.
• Collaborate with creative teams to brainstorm on-brand content.
• Oversee end-to-end campaigns from planning to reporting.
• Monitor budgets and optimize costs for profitability.
• Coordinate with finance for influencer invoicing and payments.
• Analyze industry trends to adapt campaigns.
• Build and maintain relationships with influencers, agencies and internal teams.
• Generate data-driven campaign reports and client updates.

Job description

This role will be responsible for end-to-end influencer and client account management. The key responsibilities will be to recommend the right set of influencers, negotiations, timeline alignment, and coordination with the production team, brand, sales, and creative team to ensure alignment with campaign goals. To create campaign reports, manage influencer payments/due dates, ensuring delivery of assets, incorporation of feedback, problem solving and relationship management.

• Design and implement influencer marketing strategies tailored to brand objectives and target audiences.

2. Influencer Identification & Negotiations

• Source and establish relationships with key influencers, Key Opinion Leaders (KOLs), and relevant personalities to leverage their reach and impact.
• Maintain strong relationships with partner agencies, brands, talent management agencies and obtain the best possible costs that are largely better than our competitors.

3. Content Ideation & Curation

• Collaborate with the creative team to help them with influencers to brainstorm content ideas that are engaging, on-brand, and optimized for various platforms.
• Curate a list of influencers that aligns with the brand and influencer’s style while meeting the brand’s messaging and aesthetic guidelines.

4. Campaign and Account Management (Vital for the role)

• Oversee end-to-end influencer marketing campaigns, managing all stages from planning and activation to execution and reporting. Coordinate with the in-house production team, brand, sales, and creative team to ensure alignment with campaign goals.

5. Budget Management

• Plan and monitor campaign budgets, optimizing costs and ensuring campaigns remain profitable.
• Track expenses and revenue to maintain budget integrity and meet financial objectives.

6. Finance & Billing

• Work closely and deal with finance and billing processes, ensuring that influencer invoicing is accurate and talent payments are executed within due time.
• Manage payment schedules, reconciling budgets, and keeping detailed records of financial transactions.

7. Industry & Trend Analysis

• Conduct research on industry experts, competitors, and target audiences to stay informed and adapt strategies to market trends.
• Stay updated on emerging technologies, trends, and the influencer landscape to proactively adjust campaigns.

8. Relationship Building with Stakeholders

• Build and nurture strong relationships with influencers, talent agencies, and internal teams across departments.
• Ensure all parties involved are aligned and satisfied, from talent to clients and internal collaborators.

9. Campaign Performance & Optimization

• Track and analyse key performance metrics to evaluate the success of campaigns, providing data driven insights for improvement. Create a detailed report and send to the client once the campaign is complete.
• Use analytics to refine strategies and enhance influencer partnerships, ensuring future campaign success.

This role requires a creative and analytical mind-set, a strong understanding of social media platforms, and a proactive approach to building and managing relationships with influencers. The candidate should possess excellent organizational and negotiation skills, attention to detail, and the ability to work within budget and time constraints while maximizing campaign impact.