Account Based Marketing

Star Software; Jharkhand; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Star Software in India (Jharkhand) is seeking a result-oriented ABM marketer to craft and execute targeted campaigns across email, LinkedIn Ads, Google Ads, LinkedIn messaging, and webinars.

You will collaborate with product, sales and content teams to develop personalized content aligned with business goals, and you should bring strong content creation skills and SaaS marketing experience.

Qualifications

• Knowledge of Account-Based Marketing (ABM) and its multi-channel execution across email, LinkedIn Ads, Google Ads, LinkedIn messaging, and webinars.
• Ability to develop targeted campaigns and personalized content with product, sales and content teams.
• Strong content creation skills are essential.

Responsibilities

• Own ABM programs across channels and ensure alignment with business objectives.
• Collaborate with product, sales and content teams to craft targeted campaigns and content.
• Produce compelling content and campaigns that drive engagement and conversions.

Skills

ABM strategy

Cross-channel marketing

Content creation

SAAS marketing

B2B marketing

Education

Tier 1 University

Job description

Company Description-Star Software is an AI-powered automation company that revolutionises document processing and workflows

• Our expertise lies in processing complex documents and reports to enable precise data extraction


• Our technology stack, driven by AI, OCR, and RPA, ensures accuracy, efficiency, and seamless integration into existing workflows

Responsibilities

• You should have a strong understanding of Account-Based Marketing (ABM) and its execution across channels such as email, LinkedIn Ads, Google Ads, LinkedIn messaging, and webinars


• In this role, you will work closely with the product, sales, and content teams to develop targeted campaigns and personalized content that align with our overall business objectives


• Strong content creation skills are essential

What do we expect

• Good experience with a SAAS-based company (Preferred fields - AP / AR automation, fintech, IDP, OCR)


• Total Experience - At least 3 years


• Coming from a Tier 1 or 2 University