ABM Specialist

GreedyGame; Bengaluru Urban; On-site; INR 2,400,000 - 3,600,000; Full time

Job summary

GreedyGame is seeking an Account-Based Marketing (ABM) Professional to develop and execute targeted ABM programs for strategic enterprise accounts. You will partner closely with Sales to drive account engagement, generate a qualified pipeline, and support revenue growth through personalized marketing initiatives.

The ideal candidate has 3+ years in B2B marketing with ABM in AdTech/MarTech, and a proven track record of coordinating with Sales to accelerate pipeline and ROI.

Qualifications

• 3+ years of experience in B2B marketing with ABM focus in AdTech or MarTech.
• Proven track record planning and executing ABM campaigns for enterprise customers.
• Experience collaborating with Sales to drive pipeline generation and revenue growth.
• Experience in AdTech, MarTech, SaaS or tech-driven B2B organizations preferred.
• Experience marketing to advertisers, agencies, brands, publishers or commerce/media platforms a plus.
• Strong analytical skills to evaluate campaign performance and derive insights.
• Excellent stakeholder management, project management and communication skills.

Responsibilities

• Develop and execute one-to-one and one-to-few ABM campaigns for strategic accounts.
• Partner with Sales to identify target accounts, define strategies, and align marketing with business goals.
• Create personalized campaigns across digital channels, email, LinkedIn, webinars, events and touchpoints.
• Collaborate with Product Marketing, Content, and Design to develop account-specific assets.
• Monitor campaign performance and optimize programs to maximize pipeline impact and ROI.
• Stay updated on industry trends and competitive insights to refine ABM strategies.

Skills

ABM marketing

B2B marketing

Analytics

Stakeholder management

Sales alignment

Job description

• GreedyGame, founded in 2013 by Arpit Jain (CEO), is a leading ad-tech company driving app growth and monetization worldwide.
• Having built a sustainable and profitable business over the last 7+ years without chasing vanity metrics, we have successfully completed our 0→1 journey and are now scaling rapidly in our 1→10 phase.
• As a Google Publishing Partner, we serve over 100M+ daily ad impressions and support 5,000+ apps and games worldwide—delivering up to a 75% revenue uplift.
• We are trusted by brands like Amazon, Dream11, MPL, ShareChat, Treebo, MobiKwik, and 1,000+ publishers across 20+ countries.

We are looking for an experienced Account-Based Marketing (ABM) Professional to develop and execute targeted marketing programs for strategic enterprise accounts. The ideal candidate will partner closely with Sales to drive account engagement, generate a qualified pipeline, and support revenue growth through personalized marketing initiatives.

Key Responsibilities

• Develop and execute one-to-one and one-to-few ABM campaigns for strategic accounts.
• Partner with Sales to identify target accounts, define account strategies, and align marketing initiatives with business goals.
• Create personalized campaigns and messaging across digital channels, email, LinkedIn, webinars, events, and other relevant touchpoints.
• Collaborate with Product Marketing, Content, and Design teams to develop account-specific marketing assets.
• Monitor campaign performance, analyze engagement, and optimize programs to maximize pipeline impact and ROI.
• Stay updated on industry trends, customer needs, and competitive insights to continually refine ABM strategies.

Experience & Qualifications

• 3+ years of experience in B2B marketing, with a strong focus on Account-Based Marketing (ABM) in AdTech or MarTech (required).
• Proven track record of planning and executing ABM campaigns for enterprise customers.
• Experience collaborating closely with Sales teams to drive pipeline generation and revenue growth.
• Prior experience in AdTech, MarTech, SaaS, or a technology-driven B2B organization is strongly preferred.
• Experience marketing to advertisers, agencies, brands, publishers, or commerce/media platforms is a major plus.
• Strong analytical skills with the ability to evaluate campaign performance and derive actionable insights.
• Excellent stakeholder management, project management, and communication skills.

What Makes You a Great Fit

• You have a proven track record of driving pipeline and revenue through Account-Based Marketing programs.
• You think commercially and align marketing strategies directly with business and revenue objectives.
• You partner effectively with Sales to engage target accounts and accelerate deal progression.
• You leverage data and account insights to optimize campaigns and maximize ROI.
• You thrive in a fast-paced environment, balancing strategic thinking with flawless execution.
• Impact: Opportunity to work on products used by millions (check out PubScale).
• Ownership from Day 1: Shape architecture, strategy, and key decisions.
• Continuous Learning: Learning stipend for books, courses, conferences, and internal knowledge sharing.
• Culture: A high-growth, inclusive, and engineering-led culture that supports experimentation and impact.