Account Based Marketing Industry programs Specialist

NTT DATA BUSINESS SOLUTIONS; New Delhi, Bengaluru; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid Working

Job summary

NTT DATA BUSINESS SOLUTIONS is seeking an Account Based Marketing (ABM) Specialist to lead targeted account campaigns, using data-driven insights to engage high-potential clients and support revenue growth.

You will partner with Sales, Marketing and Product to craft personalized content, measure impact, and optimize ABM programs, including global initiatives.

Qualifications

• Bachelor's degree in marketing, business, communications, or related field.
• Certifications in ABM or digital marketing can be a plus.
• Experience in technology or global organizations is beneficial.

Responsibilities

• Identify high-value target accounts aligned with business objectives.
• Research needs, pain points, and goals of key accounts.
• Collaborate with Sales, Marketing and Product to design ABM campaigns.
• Create personalized content, messaging and experiences for target accounts.
• Craft messages that resonate with decision-makers.
• Engage target accounts via email, social channels, events.
• Define success metrics for ABM campaigns (pipeline, deals).
• Analyze campaign performance and provide leadership feedback.

Skills

Customer-centric

Multi-channel

Stakeholder mgmt

Communication

Teamwork

Project management

Education

Bachelor's degree in marketing or related field

Tools

CRM systems

Marketing automation

ABM platforms

Job description

Job Summary

The Account Based Marketing (ABM) Specialist is a seasoned subject matter expert, responsible for playing a pivotal role in supporting the creation and execution of targeted marketing strategies for specific key accounts. This role combines relevant strategic thinking, creativity, and data-driven approaches to support the creation of meaningful connections with high-potential accounts and drive revenue growth.

Responsibilities

• Supports the identification of high-value target accounts based on business objectives.
• Supports with conducting thorough research to understand the needs, pain points, and goals of key accounts.
• Collaborates with cross-functional teams (Sales, Marketing, and Product) to design customized ABM campaigns.
• Supports with the creation of personalised content, messaging, and experiences tailored to target accounts.
• Crafts compelling messages that resonate with the target accounts.
• Utilizes various channels (email, social media, events) to engage decision-makers within target accounts.
• Supports with defining success metrics for ABM campaigns (e.g., pipeline growth, deal acceleration).
• Continuously analyses campaign performance and provides feedback to leadership.
• Implements account-specific tracking and reporting mechanisms.
• Fosters strong relationships with key stakeholders in target accounts.
• Acts as a trusted advisor, understanding their pain points and providing relevant solutions.
• Leverages marketing automation tools, CRM systems, and data analytics to enhance ABM efforts.
• Supports the best ABM approach and tactics for global campaign and brand initiatives such as Tour de France.
• Coordinates and participates in events, trade shows, and webinars that are relevant to target accounts.
• Performs any other ABM activities as required by leadership team.

Requirements

• Excellent customer-centric focus.
• Seasoned understanding of multi-channel engagement data, behavioral data and predictive data, in order to leverage same for optimization of client engagement.
• Ability to influence others to drive for results.
• Good sense of teamwork and collaboration.
• Effective communication skills, written and verbal, to achieve specific objectives.
• Ability to gain others' support for ideas, proposals, projects and solutions.
• Ability to be flexible and independently meet deadlines.
• Action and results oriented.
• Seasoned knowledge of web 2.0, search, wikis and interactive elements and appropriate use.
• Good stakeholder relationship management skills.
• Exposure and understanding of different cultures and approaches.
• Seasoned program management skills with the capability to juggle a range of projects and consistently deliver results.
• Ability to operate within a matrix environment.

Qualifications

• Bachelor's degree or equivalent in marketing, business, communications, or a related field.
• Certifications in ABM, digital marketing, or relevant IT domains can provide a competitive advantage.

Experience

• Seasoned demonstrated experience in a technology and/or business environment, preferably a global organization.
• Seasoned demonstrated experienced gained within a Marketing or Marketing Communications or On-line Agency role.
• Seasoned demonstrated ABM experience with a strong familiarity with robust CRM systems.
• Seasoned demonstrated track record of driving targeted, optimized digital campaigns and programs.

Workplace type

Hybrid Working

Location

Bengaluru,India,New Delhi,Mumbai