Account Based Marketing

Star Software; Faridabad District; On-site; INR 600,000 - 900,000; Full time

Job summary

Star Software is seeking an experienced SAAS marketing professional with a focus on ABM to drive targeted campaigns across email, LinkedIn, Google Ads, and webinars. You will work closely with product, sales, and content teams to develop personalized content that aligns with business objectives.

The role requires strong content creation skills and at least 3 years in SAAS marketing, preferably from a Tier 1 or 2 university. Location in Faridabad, Haryana, with an on-site work model.

Qualifications

• At least 3 years of experience in SAAS marketing.
• Experience with ABM across email, social, and webinars.
• Strong content creation skills.

Responsibilities

• Develop targeted ABM campaigns across channels.
• Collaborate with product, sales, and content teams to align goals.
• Produce personalized content for campaigns.

Skills

ABM execution

Content creation

Campaign development

SAAS marketing

Education

Bachelor's degree

Tools

LinkedIn Ads

Google Ads

Email marketing

CRM tools

Job description

Company Description-Star Software is an AI-powered automation company that revolutionises document processing and workflows

• Our expertise lies in processing complex documents and reports to enable precise data extraction


• Our technology stack, driven by AI, OCR, and RPA, ensures accuracy, efficiency, and seamless integration into existing workflows

Responsibilities

• You should have a strong understanding of Account-Based Marketing (ABM) and its execution across channels such as email, LinkedIn Ads, Google Ads, LinkedIn messaging, and webinars


• In this role, you will work closely with the product, sales, and content teams to develop targeted campaigns and personalized content that align with our overall business objectives


• Strong content creation skills are essential

What do we expect

• Good experience with a SAAS-based company (Preferred fields - AP / AR automation, fintech, IDP, OCR)


• Total Experience - At least 3 years


• Coming from a Tier 1 or 2 University