Assistant Manager – Social Media, & Video

Indra Shakti Ventures; Mumbai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Indra Shakti Ventures is seeking a Sr. Motion Graphic and Video Editor to energize our FMCG beverage social media presence.

You will produce Reels, Shorts, product videos, and campaign content, combining motion graphics, typography, and sound design to drive engagement. You will work across Instagram, LinkedIn, and other platforms, developing content calendars, coordinating with marketing teams, influencers, and vendors, and translating briefs into compelling visuals that showcase product

Qualifications

• Bachelor’s degree in marketing or related field.
• 1–3 years in Social Media, Digital Marketing, Content Creation, Video Editing, or Brand Marketing.
• Experience in FMCG, Beverage, Food, D2C, or related industries preferred.
• Strong portfolio showing Reels, short‑form videos, and social media creatives.

Responsibilities

• Manage day‑to‑day social media activities across Instagram, LinkedIn, and other platforms.
• Develop and maintain monthly/weekly social media content calendars.
• Plan and execute content around product launches, campaigns, festivals, events, and brand moments.
• Monitor trends, memes, formats, audio trends, and emerging content opportunities.
• Ensure consistent brand tone and messaging across platforms.
• Monitor comments, DMs, mentions, and community engagement.
• Conceptualize, shoot, edit, and deliver engaging Reels, Shorts, product videos, and campaigns.
• Create platform‑specific short‑form content designed for engagement and reach.
• Edit raw footage into polished, fast‑paced content with motion graphics when needed.
• Adapt long‑form content into multiple short‑form assets.
• Develop concepts and content ideas for the beverage brand.
• Translate briefs into engaging visual content.
• Highlight product benefits, ingredients, usage occasions, USPs, and brand stories.
• Support digital campaigns and product launches with cross‑functional collaboration.
• Coordinate with agencies, production houses, photographers, influencers, and freelancers.
• Deliver content within timelines and brand guidelines.
• Assist in developing assets for Modern Trade, General Trade, E‑commerce, and digital platforms.
• Track performance metrics and prepare reports to optimize future content.

Skills

Social Media Management

Content Strategy & Planning

Short-Form Video Content

Video Editing

Reels & YouTube Shorts

Content Creation

Creative Concept Development

Trend & Meme Marketing

Influencer/Creator Coordination

Campaign Execution

Brand Communication

Community Management

Social Media Analytics

Basic Motion Graphics

Storytelling

Photography/Videography

Agency & Vendor Management

Education

Bachelor's degree in Marketing, Mass Communication, Advertising, Media, Digital Marketing, or a related field

Tools

Adobe Premiere Pro

Adobe After Effects

Adobe Photoshop

Adobe Illustrator

CapCut

Canva

DaVinci Resolve

Meta Business Suite

YouTube Studio

Social Media Analytics Tools

Google Analytics / Marketing Analytics tools

Job description

We are looking for a creative and digitally savvy Sr. Motion Graphic and Video Editor to drive the brand’s social media presence and create engaging visual content for our FMCG beverage portfolio.

The role combines motion graphics, short‑form video editing, and trend spotting. The ideal candidate should understand how beverage/FMCG brands communicate with consumers and be comfortable turning brand ideas into engaging Reels, videos, campaigns, and social‑first content.

Key Responsibilities

1. Social Media Management

• Manage day‑to‑day social media activities across Instagram, LinkedIn, and other relevant platforms.

• Develop and maintain monthly/weekly social media content calendars aligned with brand objectives.

• Plan and execute content around product launches, campaigns, festivals, occasions, events, and brand moments.

• Monitor social media trends, memes, formats, audio trends, and emerging content opportunities.

• Ensure consistent brand tone, visual identity, and messaging across platforms.

• Monitor comments, DMs, mentions, and community engagement.

2. Video Content & Editing

• Conceptualize, shoot, edit, and deliver engaging Reels, Shorts, product videos, campaign films, and social media creatives.

• Create platform‑specific short‑form video content designed for engagement and reach.

• Edit raw footage into polished, fast‑paced, social‑first content.

• Add motion graphics, transitions, typography, music, sound effects, subtitles, and visual effects where required.

• Adapt long‑form content into multiple short‑form assets.

3. Content Creation

• Develop creative concepts and content ideas for the beverage brand.

• Translate marketing briefs into engaging visual and video content.

• Create product‑focused content highlighting product benefits, ingredients, usage occasions, USPs, and brand stories.

• Develop content for campaigns, activations, influencer collaborations, launches, and seasonal occasions.

• Experiment with new formats and creative storytelling techniques.

4. Campaign & Brand Support

• Support the marketing team in executing digital campaigns and product launches.

• Collaborate with Brand, Sales, E‑commerce, Influencer Marketing, and Design teams.

• Coordinate with external creative agencies, production houses, photographers, influencers, and freelancers.

• Ensure all content is delivered within timelines and meets brand guidelines.

• Assist in developing creative assets for Modern Trade, General Trade, E‑commerce, Quick Commerce, and digital platforms when required.

5. Performance Tracking & Optimization

• Track social media performance using metrics such as:

  • Reach

  • Engagement

  • Views

  • Watch Time

  • Follower Growth

  • Shares & Saves

  • Click‑through Rate

• Prepare regular social media performance reports.

• Identify high‑performing content and recommend ways to improve future content.

• Stay updated on platform algorithms, content trends, and digital best practices.

Required Skills

• Social Media Management

• Content Strategy & Planning

• Short-Form Video Content

• Video Editing

• Reels & YouTube Shorts

• Content Creation

• Creative Concept Development

• Trend & Meme Marketing

• Influencer/Creator Coordination

• Campaign Execution

• Brand Communication

• Community Management

• Social Media Analytics

• Basic Motion Graphics

• Storytelling

• Photography/Videography

• Agency & Vendor Management

Technical Skills

Proficiency in one or more of the following:

• Adobe Premiere Pro

• Adobe After Effects

• Adobe Photoshop

• Adobe Illustrator

• CapCut

• Canva

• DaVinci Resolve

• Meta Business Suite

• YouTube Studio

• Social Media Analytics Tools

• Google Analytics / Marketing Analytics tools

Requirements

• Bachelor's degree in Marketing, Mass Communication, Advertising, Media, Digital Marketing, or a related field.

• 1–3 years of experience in Social Media, Digital Marketing, Content Creation, Video Editing, or Brand Marketing.

• Experience in FMCG, Beverage, Food, D2C, Lifestyle, Consumer Brands, or related industries will be preferred.

• Strong portfolio demonstrating Reels, short‑form videos, campaign content, and social media creatives.

Preferred Competencies

• Strong creative thinking and visual sense.

• Excellent understanding of Instagram and short‑form video culture.

• Ability to identify and leverage emerging trends quickly.

• Strong storytelling and communication skills.

• Ability to manage multiple projects and deadlines.

• Strong attention to detail.

• Ability to work independently as well as with cross‑functional teams.

• Commercial understanding of consumer brands and FMCG marketing.

• High level of ownership, curiosity, and experimentation.

Key Performance Indicators (KPIs)

• Social media reach and engagement

• Video views and watch time

• Follower/community growth

• Content output and consistency

• Campaign performance

• Engagement rate

• Content turnaround time

• Quality and effectiveness of creative assets

• Contribution to brand awareness and digital growth