Social Media Executive

Smart Interviews; Hyderabad; On-site; INR 400,000 - 600,000; Full time

Job summary

Smart Interviews in Hyderabad is seeking a proactive Social Media Executive to own our social presence across Instagram, LinkedIn, YouTube, Facebook, and WhatsApp.

You will collaborate with Marketing, Design, Sales and Community teams to create engaging content, drive student engagement, and generate leads and conversions. The role suits a fast-paced startup.

Qualifications

• 1–2 years of experience in social media management or digital marketing
• Strong copywriting and communication skills
• Deep understanding of short-form content (Reels, Shorts, Stories) across platforms
• Familiar with Canva or similar design tools
• Ability to track trends and create timely content
• Basic knowledge of social media analytics and reporting
• Ability to manage multiple campaigns in a fast-paced startup

Responsibilities

• Plan, create, schedule, and publish content across Instagram, LinkedIn, YouTube, Facebook, and more
• Maintain the social media content calendar
• Develop content around courses, webinars, student success stories, placements, events
• Monitor comments and DMs; respond in a timely manner
• Stay updated with platform algorithms and trends

Skills

Social Media Management

Digital Marketing

Content Marketing

Instagram marketing

LinkedIn marketing

YouTube marketing

Facebook marketing

WhatsApp marketing

Copywriting

Communication

Analytics & reporting

Creativity

Organization

Tools

Canva

Job description

We’re all about turning skills into success. Since 2016, we’ve helped 51,000+ students improve their problem-solving and logical thinking, securing jobs at top companies like Microsoft, Amazon, Adobe, Qualcomm, Oracle, VISA, and more.

Our journey started with Amit Bansal, an IIIT-H alumnus who previously worked at Amazon and D.E. Shaw. As a bootstrapped company, Amit’s passion for transforming tech education drives everything we do. He’s on a mission to bridge the skill gap and make learning practical and effective.

Together with our team, we focus on real-world training, personalized support, and mentorship to prepare you for success in the fast-changing tech industry. We’re not just here to help you ace interviews—we’re here to help you build a strong career!

We are now looking for a creative, proactive, and result-oriented Social Media Executive who can take ownership of our social media presence, build our student community, create engaging content, and contribute to our digital marketing and lead-generation efforts.

About the Role

As a Social Media Executive, you will be responsible for planning and executing Smart Interviews' social media strategy across Instagram, LinkedIn, YouTube, Facebook, WhatsApp, and other relevant channels.

You will work closely with the Marketing, Design, Sales, and Community teams to create content and campaigns that increase brand awareness, student engagement, leads, and conversions.

Key Responsibilities-

Social Media Management

• Plan, create, schedule, and publish engaging content across Instagram, LinkedIn, YouTube, Facebook, and other relevant platforms.
• Manage and maintain the social media content calendar.
• Develop content around courses, webinars, student success stories, placements, events, instructors, company initiatives, and industry trends.
• Monitor comments, DMs, mentions, and community interactions and ensure timely responses.
• Stay updated with social media trends, platform algorithms, formats, and emerging content opportunities.

Required Skills:

• 1–2 years of experience in Social Media Management / Digital Marketing / Content Marketing.
• Strong understanding of Instagram, LinkedIn, YouTube, Facebook, and WhatsApp marketing.
• Excellent copywriting and communication skills.
• Strong understanding of Reels, Shorts, Stories, carousels, and short-form content.
• Ability to identify trends and create content around them quickly.
• Basic knowledge of social media analytics and reporting.
• Familiarity with Canva or similar creative tools.
• Strong organizational skills and ability to manage multiple campaigns simultaneously.
• Creative mindset with strong attention to detail.
• Ability to work in a fast-paced startup environment.

We are looking for someone who:

• Thinks content-first and audience-first.
• Can independently identify what students will engage with.
• Is comfortable being hands-on with content creation and execution.
• Understands that social media is not just about followers but also engagement, leads, and business impact.
• Is proactive, experimental, and willing to test new content ideas.

What We Offer:

• Opportunity to work with a growing EdTech company.
• Hands-on exposure to social media, digital marketing, influencer marketing, and campaign management.
• Opportunity to work closely with marketing, sales, content, and creative teams.
• Learning and career growth opportunities.
• Fast-paced and collaborative work environment.
• Competitive compensation based on experience.