GM - Marketing

Avant Garde; Hyderabad; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Avant Garde, a leading renewable energy manufacturing company in India, seeks a bright marketing leader to head the function. You will develop integrated marketing strategies to position the company as a category leader across domestic and global markets, driving demand and market share in the solar ecosystem.

You will collaborate with Sales, Strategy, Finance, Product, and Engineering to build the brand, manage budgets, and build a strong content engine, while leading a high-performing team and

Qualifications

• Master's degree in Marketing or Business from a recognized institute is required.
• 10-15 years of experience with at least 3 years in a marketing leadership role.
• Strong exposure to manufacturing, renewable energy, solar, or clean-tech sectors.
• Proven track record in brand strategy, digital marketing, product positioning, and CRM.

Responsibilities

• Develop and implement marketing strategies aligned with business and sustainability goals.
• Drive brand visibility, PR, and content marketing including white papers and thought leadership.
• Collaborate with product/engineering on GTM and messaging; monitor competitors and customer insights.
• Lead digital marketing, SEO/SEM, CRM automation, and demand generation for B2B.
• Represent the brand at industry events and build partnerships with EPCs, distributors, and agencies.
• Lead and mentor a high-performing marketing team; foster cross-functional collaboration.

Skills

Marketing leadership

Brand management

Digital marketing

Content marketing

GTM strategies

Lead generation

SEO/SEM

CRM

Budget management

Strategic thinking

Education

Masters degree in Marketing or Business from a Tier 1 or Tier 2 institution

Tools

CRM

Job description

About the Role

We are seeking a bright, motivated, and entrepreneurial marketing leader to head the marketing function for a leading renewable energy manufacturing company. The role will involve developing and executing integrated marketing strategies to position the company as a category leader across domestic and global markets.

You will work closely with Sales, Strategy, Finance, Product, and Engineering teams to build the brand, drive demand generation, and grow market share in the solar manufacturing ecosystem.

Key Responsibilities

Strategic Marketing & Planning

• Develop and implement comprehensive marketing strategies aligned with business and sustainability goals
• Manage annual marketing budget with clear ROI metrics
• Conduct market segmentation and identify opportunities across utility, commercial, and residential solar segments

Brand & Corporate Communication

• Drive brand visibility and positioning as a trusted solar technology provider
• Manage PR, media relations, internal communication, and stakeholder messaging
• Build a strong content marketing engine with white papers, case studies, and thought leadership

Product & Technical Marketing

• Collaborate with product and engineering teams on GTM strategies
• Drive compelling product positioning and messaging
• Monitor competitor activity and analyze customer insights

Digital Marketing & Lead Generation

• Lead digital strategy including SEO/SEM, CRM, automation, and performance marketing
• Build integrated campaigns to support the sales pipeline (B2B focus)
• Enhance website engagement, social media presence, and email marketing effectiveness

Trade Shows, Events & Partnerships

• Represent the brand at key industry events and exhibitions (India and abroad)
• Build partnerships with EPCs, distributors, government agencies, and ecosystem players

Leadership & Team Development

• Build, lead, and mentor a high-performing marketing team
• Promote cross-functional collaboration with Sales, Finance, R&D, and Operations

Desired Profile

• Masters degree in Marketing or Business from a Tier 1 or Tier 2 institution
• 10-15 years of experience, with at least 3 years in a marketing leadership role
• Strong exposure to manufacturing, renewable energy, solar, or clean-tech sectors
• Demonstrated success in brand strategy, digital marketing, product positioning, and CRM
• Excellent communication, strategic thinking, and team leadership skills