360 Marketing Executive (From Solar Industry)

Beyond Border Consultants; Gurugram District; Hybrid; INR 700,000 - 1,300,000; Full time

Benefits offered by this job

Hybrid work culture

Cross-functional exposure

Performance incentives

Job summary

Beyond Border Consultants is seeking a dynamic Marketing Executive to drive 360° marketing campaigns for solar-tech clients across India. You will shape end-to-end strategies, spanning digital, print, OOH, and events to boost brand awareness, leads, and revenue.

Responsibilities include coordinating with agencies, content creators, and sales teams; optimizing budgets; and delivering ROI analyses using GA, UTM, and CRM dashboards. Hybrid role across national projects.

Qualifications

• Must have experience in B2B marketing for technology/renewable sectors.
• Strong proficiency with analytics, attribution, and campaign measurement.
• Ability to manage cross-functional teams and vendor relations.

Responsibilities

• Plan and execute 360° marketing campaigns across digital, print, OOH, and events.
• Track performance, ROI, and reporting with GA, UTM, and CRM dashboards.
• Collaborate with agencies, content creators, and sales to align messaging and lead handoffs.
• Drive B2B lead generation through LinkedIn, webinars, trade shows, and targeted emails.
• Develop market-specific plans for residential, commercial, and utility-scale solar projects.

Skills

Google Analytics

UTM Tracking

LinkedIn Ads

Google Ads

Content Calendar Management

B2B Marketing Strategy

Tools

HubSpot

Salesforce

Mailchimp

Marketo

Job description

About The Opportunity

A dynamic consulting firm operating at the intersection of renewable energy and growth marketing, we partner with solar-tech innovators across India to design and execute integrated 360° marketing campaigns that drive brand awareness, lead generation, and revenue scalability. Our marketing executives shape end-to-end strategies—from digital and traditional media to event activations and partner ecosystems-tailored to the fast-evolving solar industry landscape.

Role & Responsibilities

• Plan and execute full-funnel 360° marketing campaigns across digital, print, OOH, and experiential channels for solar-tech clients.
• Manage campaign performance tracking, ROI analysis, and reporting using Google Analytics, UTM tagging, and CRM dashboards.
• Collaborate with agencies, content creators, and sales teams to align messaging, assets, and lead handoff processes.
• Drive B2B lead generation through LinkedIn marketing, webinars, trade shows, and targeted email nurture streams.
• Develop market-specific campaign plans for solar projects-residential, commercial, and utility-scale-focused, focused on regional adoption drivers.
• Optimize budgets across channels, negotiate vendor contracts, and ensure consistent brand execution across all touchpoints.

Skills & Qualifications

• Must-Have
• Google Analytics
• UTM Tracking
• CRM Platforms (HubSpot/Salesforce)
• LinkedIn Ads
• Marketing Automation Tools (Mailchimp/Marketo)
• Google Ads
• Content Calendar Management
• B2B Marketing Strategy
• Preferred
• Solar Industry Familiarity
• Event Marketing Execution
• Marketing ROI Attribution Models

Benefits & Culture Highlights

• Work on cutting-edge clean energy campaigns with national and regional impact.
• Hybrid & collaborative culture with exposure to cross-functional solar-tech clients.
• Performance-linked incentives and professional growth path within renewable energy marketing.

Skills: solar,google,campaigns,energy,b2b,seo,crm,solar industry,social media,analytics