Website Analytics & Optimization Lead

Sanderson; Dublin; On-site; EUR 45,000 - 60,000; Full time

Job summary

Sanderson is seeking a Website Analytic Executive to lead the management, optimisation and performance of the organisation's website. You will drive analytics-driven insights to enhance user experience and digital engagement, reporting to the Digital Marketing Manager.

This role requires strong expertise in website management, digital analytics, SEO, CMS, and stakeholder engagement, working cross-functionally with internal teams and external suppliers.

Qualifications

• Degree in Marketing/Digital Marketing or related discipline (NFQ Level 8).
• Minimum 3 years' experience managing a significant website or digital platform.

Responsibilities

• Oversee website management, optimisation, performance, security and updates.
• Lead analytics strategy using GA4; produce actionable performance insights and reports.
• Coordinate with internal stakeholders and external agencies to deliver web projects on time and within budget.
• Apply SEO best practices to improve organic visibility and search performance.
• Deliver CMS training sessions and support content owners/editors.

Skills

GA4

Web analytics

SEO

PPC

CMS

Stakeholder mgmt

Content publishing

Training

Education

NFQ Level 8 in Marketing/ Digital Marketing or related

Tools

GA4

CMS platforms

MS Office

Job description

Sanderson is seeking a Website Analytic Executive to lead the management, optimisation and performance of the organisation's website. You will drive analytics-driven insights to enhance user experience and digital engagement, reporting to the Digital Marketing Manager.

This role requires strong expertise in website management, digital analytics, SEO, CMS, and stakeholder engagement, working cross-functionally with internal teams and external suppliers.