Senior Web Strategy & Growth Performance Lead

Nitro Software; Dublin; Hybrid; EUR 120,000 - 160,000; Full time

Benefits offered by this job

Health insurance

Pension plan

Hybrid work

Job summary

Nitro Software is seeking a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This high-impact role sits at the intersection of digital strategy, CRO, analytics, SEO, and paid performance. You'll partner with Performance & Ops, Brand, Product Marketing and eCommerce to optimize the funnel from first click to close and accelerate web-driven revenue.

Qualifications

• 10+ years of experience in web strategy, digital performance, growth marketing, CRO, or digital experience.
• Proven success driving measurable improvements in website conversion performance and revenue growth from web.
• Strong experience in SaaS, B2B technology, subscription, or digital commerce environments.

Responsibilities

• Own and evolve Nitro's web strategy with a primary focus on conversion performance across all acquisition and revenue funnels.
• Define and manage website KPIs including visitor-to-lead conversion, trial and demo conversion, and funnel progress.
• Lead experimentation and testing strategy across web properties with A/B and multivariate tests.
• Collaborate with Product Marketing, Demand Gen, Brand, Product, UX, and Engineering to deliver cohesive digital experiences.
• Drive CRO improvements in messaging, CTAs, page layouts, forms and checkout flows.

Skills

Web strategy

Digital performance

CRO

Data analytics

Stakeholder management

Tools

GA4

Looker

HubSpot

Optimizely

CMS platforms

Job description

Nitro Software is seeking a commercially minded Senior Manager, Web Strategy & Performance to own the performance of our global web experience and drive measurable improvements in conversion, pipeline, and revenue.

This high-impact role sits at the intersection of digital strategy, CRO, analytics, SEO, and paid performance. You'll partner with Performance & Ops, Brand, Product Marketing and eCommerce to optimize the funnel from first click to close and accelerate web-driven revenue.