Web Analytics Lead - GA4, GTM & Journey Insights

Arekibo - Digital Consultancy; Dublin; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Defined contribution pension plan with matching contributions

Life Assurance: Cover of 4x annual salary

Income Protection: 75% of salary after 6 months

Opportunities for professional growth

Job summary

Arekibo - Digital Consultancy is seeking a Web Analytics Specialist based in Dublin (Hybrid). This role demands 3–5 years' experience in analytics, focusing on measurement strategies and technical implementation.

You will collaborate with cross-functional teams, define success metrics, and enhance client understanding of their digital performance. The position offers competitive benefits including a pension plan, life assurance, and opportunities for professional growth.

Qualifications

• 3–5 years' experience in web analytics, digital performance or marketing analytics.
• Proven experience developing measurement strategies and tracking plans.
• Strong understanding of event tracking, conversion tracking and goal measurement.
• Ability to analyse data and communicate insights clearly to technical and non-technical audiences.

Responsibilities

• Lead the planning, implementation and optimisation of digital measurement strategies.
• Define digital success metrics across websites, campaigns and user journeys.
• Present findings and recommendations to senior stakeholders.

Skills

Google Analytics 4 (GA4)

Looker Studio

Customer Journey Analysis

Conversion Tracking

Event Tracking

Digital Measurement Strategy

Analytics Auditing

Job description

Arekibo - Digital Consultancy is seeking a Web Analytics Specialist based in Dublin (Hybrid). This role demands 3–5 years' experience in analytics, focusing on measurement strategies and technical implementation.

You will collaborate with cross-functional teams, define success metrics, and enhance client understanding of their digital performance. The position offers competitive benefits including a pension plan, life assurance, and opportunities for professional growth.