Digital Marketing Strategy and Campaign Optimization Specialist Needed

Tasklance; Ireland; On-site; EUR 42,000 - 65,000; Full time

Job summary

QA Solutions is seeking a skilled Digital Marketing Specialist to enhance our current marketing strategies and optimize ongoing campaigns. You will analyze existing digital efforts, identify opportunities for improvement, and implement strategic changes to boost efficiency and ROI.

Collaborate with the marketing team to develop tailored strategies that align with business goals and strengthen our online brand presence.

Qualifications

• 3–5 years of digital marketing experience with a focus on strategy and campaign optimization.
• Proven ability to increase engagement and conversions through targeted campaigns.
• Proficiency with marketing analytics tools, e.g., Google Analytics.
• Strong analytical skills and ability to work independently under tight deadlines.

Skills

Digital marketing

Campaign optimization

Analytics

Tools

Google Analytics

Job description

Digital Marketing Strategy and Campaign Optimization Specialist Needed

QA Solutions is seeking a skilled Digital Marketing Specialist to enhance our current marketing strategies and optimize our ongoing campaigns. The project involves performing a detailed analysis of our existing digital marketing efforts, identifying areas for improvement, and implementing strategic modifications to increase efficiency and ROI. You will work closely with our marketing team to develop tailored strategies that align with our business goals and enhance our brand presence online. The scope of the project includes evaluating current campaigns, performing competitive analysis, and providing actionable insights, all within a concise timeframe to meet our upcoming quarterly goals.

Requirements

The ideal candidate will possess at least 3-5 years of experience in digital marketing, with a strong emphasis on strategy development and campaign optimization. A proven track record of increasing engagement and conversion rates through targeted digital campaigns is essential. Proficiency in using marketing analytics tools, such as Google Analytics, and an understanding of the latest digital marketing trends are required. Strong analytical skills and the ability to work independently while meeting tight deadlines are also necessary.