Territory Sales Representative

All About; Dublin; On-site; EUR 36,000 - 40,000; Full time

Benefits offered by this job

Company car

Pension contribution

Laptop

Job summary

All About is a fast-growing beverages company in Ireland, driving kombucha and live sodas to market. We seek a Territory Sales Representative to own the Dublin and Leinster territory, win new accounts, and ensure listings are visible and selling through.

The role is hands-on, with ownership of a large territory, reporting to the Commercial Manager and collaborating with founders and senior leadership. You’ll work across grocery, cafés and independent retailers, with a clear path to career growth

Qualifications

• Previous field sales experience in FMCG, drinks, food, convenience or hospitality sectors.
• Proven ability to open new accounts and build relationships.
• Strong follow-up, organisation and CRM discipline.

Responsibilities

• Win new customers across grocery, convenience, cafés and independent retail.
• Increase distribution across Dublin and Leinster.
• Build relationships with store managers, owners and buyers and drive repeat orders.
• Plan efficient weekly sales routes and manage territory like a business.
• Take ownership of monthly and quarterly territory targets.

Skills

Field sales

FMCG sales

Account management

People skills

Job description

All About is not just another beverage brand.

We’re Ireland’s fastest-growing functional drinks company, powered by a passionate mission to craft kombucha and live sodas that elevate health, taste incredible, and do better for the planet. From our carbon-neutral brewery in Galway, we’ve scaled rapidly across Ireland (+1000 stores) with exciting new product launches, retail partnerships, and expansion plans for 2026/2027.

As we continue to grow, we’re searching for a Territory Sales Representative to grow our presence across Dublin and Leinster.

The Role

This is a hands-on field sales role. You’ll be responsible for winning new customers, growing existing accounts and making sure our products are properly ranged, visible and selling through.

We need someone who is comfortable walking into a store or cafe, speaking to the decision-maker and getting a result.

You’ll have ownership of your territory and be expected to manage it like your own business.

You will report directly to the Commercial Manager, and will work closely with the founders and other senior leadership.

What You’ll Be Doing

• Win new customers across grocery, convenience, cafés, and independent retail
• Increase distribution of our ranges across Dublin and Leinster
• Build strong relationships with store managers, owners and buyers
• Grow sales within existing accounts
• Identify ranging gaps and opportunities within existing retail groups
• Follow up new listings and drive repeat ordersMerchandise products and improve fridge/shelf visibility
• Ensure pricing, ranging and promotional activity are correctly implemented
• Manage samples and new-account follow-ups
• Plan efficient weekly sales routes across the territory
• Maintain accurate customer information and follow-ups in our CRM
• Work closely with the wider sales team and other All About functions
• Take ownership of monthly and quarterly territory targets

What We’re Looking For

We care more about whether you can sell and take ownership than having the perfect CV.

A requirement:

• Previous field sales experience
• FMCG, drinks, food, convenience or hospitality sales experience is a strong advantage
• Proven ability to open new accounts and build relationships
• Confidence approaching new customers face-to-face
• Strong follow-up and organisation
• Commercial awareness around pricing, margin and volume
• Ability to work independently and manage a large territory
• Good CRM and reporting discipline
• A proactive, competitive and solutions-focused attitude
• Full clean driving licence

We want somebody who sees opportunities, follows through and gets things done without needing constant direction.

Why Join All About?

• Fast-growing FMCG brand operating in one of the most exciting categories within beverages.
• Currently growing approximately 75% year-on-year.
• Team of 15 with ambitious growth plans.
• Proven product range within the functional drinks category.
• Multiple new product launches planned across 2026 and 2027.
• Investment round planned for Q4 2026 to accelerate growth.
• Ambitious and highly driven team with a strong growth mindset.
• Opportunity to join at an early stage of a high-growth business and share in the success you help create.
• Significant opportunities for career progression as we scale.

Package

Base salary: €36,000–€40,000 depending on experience

Target performance bonus: €8-12,000 per year

Company Car

Pension contribution

Laptop

Bonus will be driven primarily by:

• New active accounts
• Repeat orders and quality of new business
• The €8-12,000 bonus represents OTE, not the ceiling.
• Additional bonus will be available for exceeding agreed sales and distribution targets, giving strong performers the opportunity to continue to earn for high performance