Territory Manager – Surgical & Anaesthesia
Position Summary
The Territory Manager – Surgical & Anaesthesia is responsible for driving sales growth, developing customer relationships, and providing product support across a designated territory. The role focuses on promoting a portfolio of surgical and anaesthesia products to hospitals, healthcare professionals, and procurement teams while delivering exceptional customer service and clinical support.
The successful candidate will identify new business opportunities, strengthen existing customer partnerships, and work collaboratively with clinical and commercial stakeholders to achieve sales objectives. This position requires a proactive, customer-focused professional with strong commercial acumen and the ability to operate effectively in a fast-paced healthcare environment.
Key Responsibilities
- tAchieve and exceed territory sales targets and key performance indicators
- .Develop and implement a territory business plan to maximise market opportunities
- .Identify new business opportunities within public and private hospitals
- .Maintain and grow relationships with surgeons, anaesthetists, theatre staff, clinical nurse specialists, procurement teams, and hospital management
- .Conduct regular customer visits to promote products and services
- .Prepare quotations and support contract and tender opportunities where required
- .Maintain accurate sales forecasts and pipeline reporting
Clinical Product Suppor
- tProvide product demonstrations and in-service education to healthcare professionals
- .Support clinicians during product evaluations and theatre cases where appropriate
- .Deliver technical product expertise and clinical guidance to customers
- .Ensure customers receive ongoing product training and support following implementation
- .Respond promptly to customer enquiries and resolve issues professionally
Account Managemen
- tBuild long-term strategic partnerships with key healthcare accounts
- .Understand customer needs and recommend appropriate product solutions
- .Develop account plans to increase product adoption and market share
- .Monitor competitor activity and communicate market intelligence to management
Territory Managemen
- tEffectively manage travel schedules and customer appointments across the territory
- .Maintain accurate customer records using the CRM system
- .Prepare regular activity reports, sales updates, and business reviews
- .Participate in sales meetings, product training, and industry conferences
Complianc
- eEnsure all activities comply with healthcare industry regulations, company policies, and relevant ethical standards
- .Maintain a thorough understanding of applicable procurement processes and hospital compliance requirements
Required Qualificatio
nsEducati
- onBachelor's degree in Business, Science, Nursing, Biomedical Engineering, or a related discipline is desirabl
e.Experien
- ceMinimum of 3 years' medical device or healthcare sales experienc
- e.Experience selling surgical, anaesthesia, operating theatre, or critical care products is highly desirabl
- e.Experience managing hospital accounts and clinical stakeholder
- s.Demonstrated success achieving sales targets within a healthcare environmen
- t.Experience supporting theatre procedures is advantageou
Skills & Competenc
- iesStrong consultative sales and negotiation skil
- ls.Excellent relationship-building and stakeholder management abiliti
- es.Strong presentation and product demonstration skil
- ls.Ability to interpret clinical information and communicate technical concepts clear
- ly.Excellent planning, organisational, and territory management skil
- ls.Commercially focused with strong business development capabili
- ty.Proficient in CRM systems and Microsoft Offi
- ce.Self-motivated, resilient, and results driv
- en.Ability to work independently while contributing to a collaborative sales te
Key Relations
- hipsInte
- TeamClinical Support
- TeamCustomer Ser
- viceMarke
- tingOperat
ionsExte
- rnalSurg
- istsTheatre Mana
- gersTheatre Nu
- rsesClinical Nurse Special
- istsProcurement Departm
- entsHospital Manage
Performance Mea
- suresAchievement of territory sales tar
- gets.Growth in market share and rev
- enue.Customer acquisition and reten
- tion.Product conversion and utilisa
- tion.CRM accuracy and repor
- ting.Customer satisfaction and service excell
- ence.Successful execution of territory business p
Travel Requir
- ementsFrequent travel throughout the assigned terr
- itory.Occasional overnight travel may be req
- uired.Full driver's licence req
Ideal Candidate
ProfileThe ideal candidate is a motivated medical sales professional who enjoys building strong clinical relationships and delivering value to healthcare customers. They possess excellent communication skills, commercial awareness, and a genuine interest in supporting surgical and anaesthesia teams to improve patient outcomes. They are organised, adaptable, and capable of managing a diverse territory while consistently delivering strong commercial r
esults.