SVP, Marketing Effectiveness & Growth Analytics

Citi; Leinster; On-site; EUR 100,000 - 150,000; Full time

Job summary

Citi’s Brand, Innovation, and Content team in Ireland is seeking a dynamic leader for the SVP of Marketing Effectiveness. This key role will enhance marketing growth by embedding measurement and data-driven insights into the organization.

The ideal candidate is a measurement expert with a proven ability to translate complex data into actionable strategies that support client growth.

This opportunity involves collaboration with marketing teams and a chance to influence marketing effectiveness at a global financial leader.

Qualifications

• Progressive experience in marketing analytics or related data-driven roles.
• Extensive experience with marketing measurement techniques.
• Demonstrated expertise in designing measurement frameworks.

Responsibilities

• Serve as a strategic partner to business marketing teams.
• Establish measurement frameworks for marketing initiatives.
• Translate analytical findings into actionable insights.

Skills

Marketing analytics

Data-driven marketing

Analytical skills

Storytelling with data

Education

Bachelor’s degree

Master’s degree

Tools

Marketing technology

Analytics tools

Job description

Citi’s Brand, Innovation, and Content team in Ireland is seeking a dynamic leader for the SVP of Marketing Effectiveness. This key role will enhance marketing growth by embedding measurement and data-driven insights into the organization.

The ideal candidate is a measurement expert with a proven ability to translate complex data into actionable strategies that support client growth.

This opportunity involves collaboration with marketing teams and a chance to influence marketing effectiveness at a global financial leader.