VP, Marketing Effectiveness & Insights

Citigroup; Ireland; On-site; EUR 110,000 - 165,000; Full time

Job summary

Citi is seeking an SVP of Marketing Effectiveness to lead measurement, data-driven insights, and optimization across our marketing organization. You will embed robust frameworks to assess ROI from brand campaigns to digital programs, partnering with marketing and shared capabilities teams.

The ideal candidate brings extensive marketing analytics experience, a track record of translating data into strategy, and the ability to influence across a large, matrixed organization.

Qualifications

• Progressive experience in marketing analytics or related data-driven role.

Responsibilities

• Serve as a strategic partner to business marketing teams, guiding campaign design and in-market optimization to maximize ROI.
• Establish and govern measurement frameworks for content, sponsorships, partnerships, and events to quantify business impact.
• Collaborate with shared capabilities teams to integrate data, tools, and platforms for end-to-end measurement.
• Translate analytics into clear, compelling insights and strategic recommendations for senior leadership.
• Champion a data-driven culture by educating the marketing organization on measurement best practices and analytics techniques.
• Stay at the forefront of marketing science trends to continuously enhance Citi's capabilities.
• Assess risk and ensure compliance while driving data-driven decision making.

Skills

Marketing analytics

MMM

MTA

Brand lift studies

ROI analysis

Cross-functional collaboration

Storytelling with data

Education

Bachelor's degree

Master's degree preferred

Tools

Ad servers

Data management platforms

Analytics tools

Visualization tools

Job description

Citi is seeking an SVP of Marketing Effectiveness to lead measurement, data-driven insights, and optimization across our marketing organization. You will embed robust frameworks to assess ROI from brand campaigns to digital programs, partnering with marketing and shared capabilities teams.

The ideal candidate brings extensive marketing analytics experience, a track record of translating data into strategy, and the ability to influence across a large, matrixed organization.